Brand Central Station: New Metrics Prove the Power of Integrated DOOH Activations
Post Views: 41 When 1.6 million people pass through a single space every single week, you don’t just have a transit hub—you have a captive…
CeraVe India Launches OOH Campaign in Mumbai with Dentsu & Sakshi Advertising
Post Views: 39 L’Oréal’s dermatologist-backed skincare brand, CeraVe, has rolled out a high-visibility outdoor advertising campaign across Mumbai’s prime transit corridors to mark the Indian…
Ocean Outdoor Secures Soho Estates Partnership to Unveil ‘The Curve’ in Leicester Square
Post Views: 47 The West End’s digital out-of-home (DOOH) landscape is getting a massive upgrade. Following a highly competitive tender process, premium DOOH operator Ocean…
Move Over Billboards: This 3D Hologram Truck is Taking Over New York Streets
Post Views: 41 It was a massive, hyper-realistic 3D hologram floating right outside the windows of a moving vehicle. The occasion? Swiss performance and sports…
How a 3D DOOH Campaign Increased Brand Recall by 38%: Real Campaign Analysis
Post Views: 40 If you’ve walked through any major shopping district or corporate hub recently, you’ve probably seen people doing something that used to look…
Top 5 Data-Driven OOH Agencies for Pan-India Campaigns
Post Views: 35 The Indian advertising scene is currently going through a massive shake-up. If you walk through any major metro or upcoming tech hub…
Amazon Bold DOOH Campaign Across XL DOOH Network
Post Views: 39 People see so many ads these days, it’s really hard for advertisers to get noticed in just a few seconds. But Amazon…
How are major brands using creative outdoor advertising in Mumbai?
Post Views: 41 Major brands are utilizing high-impact and experiential outdoor (OOH) advertising in Mumbai to capture consumer attention during their daily routines. According to…
The $1.4 Billion Leap: How Programmatic DOOH Is Changing Modern Advertising
Post Views: 29 Picture yourself strolling through a packed downtown, rushing for a train, or hunting for deals in a shiny mall. You walk past…
DOOH of the Day: Madonna, Times Square, and the New Era of Public Spectacle
Post Views: 28 Madonna has always known how to own the spotlight. Today, that spotlight is digital, dynamic, and 20 stories high. Her surprise Times…
