JCDecaux Unveils AI-Driven Digital Displays and Tech-Forward “Le Bus Shelter” for VivaTech 2026
Post Views: 37 PARIS — June 15, 2026 — Outdoor advertising giant JCDecaux is gearing up for the 10th edition of VivaTech with a fresh…
Yum! Brands Offloads Pizza Hut for $2.7 Billion to Focus on KFC and Taco Bell
Post Views: 44 Yum! Brands is officially slicing Pizza Hut out of its portfolio. After a months-long strategic review, the fast-food giant announced definitive agreements…
How an Animated Elevator Door Just Redefined Minimalist DOOH Advertising
Post Views: 41 A brand-new digital billboard on Sunset Boulevard is teaching the digital out-of-home (DOOH) industry a huge lesson in keeping things simple. To…
VML India Breaks the Rules: The Agency’s Cannes Lions Hopes Rest on Two Mindset-Shifting Campaigns
Post Views: 38 MUMBAI — As the global advertising community prepares for the Cannes Lions International Festival of Creativity, VML India is signaling that it…
When AI Becomes the Salesperson: Lessons from WPP and Deliveroo CEOs
Post Views: 41 At the 2026 WSJ CEO Council Summit in London, industry leaders gathered to dissect this exact evolution. Wendy Bounds, SVP and Head…
How Pepsi Turned Real-Time Knicks Fever Into a Masterclass for DOOH Advertising
Post Views: 38 The New York Knicks just pulled off the largest comeback in NBA Finals history, and while fans were screaming on the streets…
IKEA Selects VCCP as Its New Creative Lead
Post Views: 39 The flatpack furniture giant has officially wrapped up its highly anticipated, internal creative review. After a fierce, multi-stage pitch process managed directly…
Sony LIV and Sakshi Advertising Unleash a Giant ‘Gullak’ at Mumbai’s Carter Road
Post Views: 45 Mumbai, India — There are ambient marketing campaigns, and then there are campaigns that literally bring a piece of nostalgia directly to…
Humans are Everything: How Waymo aims to tackle the Global 1.19 Million Traffic Fatality Crisis
Post Views: 44 With global vehicle accidents claiming a staggering 1.19 million lives every single year, autonomous vehicle pioneer Waymo is shifting the conversation around…
Trillboards Joins Forces with One Tech Group’s SSP1 to Expand Programmatic DOOH Reach
Post Views: 47 In a move that signals the ongoing evolution of indoor programmatic media, Trillboards has officially integrated with One Tech Group’s SSP1, a…
