BoursoBank Skips World Cup Sponsorship — And Turns Bar TVs Into Its Own Stadium
A French Digital Bank Just Invented a New Ad Format Instead of Paying for One When the FIFA World Cup rolls around, most brands fight…
Advertising
Havas CEO Yannick Bolloré Says the Agency Industry Has Turned a Corner — Here’s Why That Matters
Advertising and communications agencies have spent the past few years fending off a familiar narrative: that AI would gut their margins, that in-house teams would…
360 ONE Turns Mumbai Airport Into India’s Largest Brand Canvas — And It’s a Smart Move
Walk through Terminal 2 at Mumbai’s Chhatrapati Shivaji Maharaj International Airport this month, and you can’t miss it. 360 ONE, the wealth and asset management…
When Every Cab Becomes a Billboard: Garnier’s OOH Campaign in Mumbai & Kolkata
The city was the route. Garnier was the destination. That’s the idea behind Garnier’s latest Out-of-Home (OOH) campaign across Mumbai and Kolkata. Instead of buying…
WPP Cuts Hundreds More Jobs Under Elevate28
If you work in advertising, you’ve probably felt the ground shifting under WPP for a while now. The latest news confirms it: the world’s once-largest…
Reliance Broadcast Goes All-In on Convergence With Launch of ONE BIG WORLD
Mumbai-based BIG FM parent stitches radio, digital, news, outdoor screens and live events into a single AI-driven platform, betting that advertisers want one partner instead…
How DOOH Is Making Outdoor Advertising Impressive and Engaging in Monsoon
Monsoon changes everything about how people move through a city. Commutes stretch longer, footfall shifts indoors, and the same billboard that felt sharp in April…
Why Bajaj Electricals Hired an FMCG CMO, Not an Appliance One
Every outlet covering Tiny Sengupta’s move to Bajaj Electricals is running the same five facts: 22 years of experience, Johnson & Johnson, effective June 29,…
Warsaw Stage: Poland’s Capital Unveils the Largest 3D LED Screen in Europe
Warsaw, July 2026 — Warsaw has a new landmark, and it’s impossible to miss. Warsaw Stage, a three-sided, immersive LED screen wrapped around the Skylight…
Multiply Media Expands UK Presence with BackLite Chiswick Towers Deal
Multiply Media Group (MMG), the Abu Dhabi-headquartered out-of-home advertising group, continues to build out its UK operation, with subsidiary BackLite UK adding Chiswick Towers to…