How are major brands using creative outdoor advertising in Mumbai?

Major brands are utilizing high-impact and experiential outdoor (OOH) advertising in Mumbai to capture consumer attention during their daily routines. According to the sources, several notable campaigns illustrate these creative strategies:

Nestlé Maggi: High-Visibility Transit and Branding

Maggi recently launched a vibrant campaign across Mumbai to promote its “Double Masala” variant

Transit and Billboards: The brand utilizes high-visibility transit media and billboards located at busy streets and transit touchpoints to integrate the product into consumers’ everyday journeys
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Visual Reinforcement: The creative strategy uses Maggi’s signature yellow branding and a simple, striking visual of the product pack to deliver a clear “more flavour, more masala” message

Beco and Zepto: Experiential Installations

For World Environment Day, Beco and Zepto collaborated on a “living OOH experience”
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Location-Specific: This installation was placed at the high-traffic Bandra Bandstand in Mumbai to engage the public directly with an environmental message
.
Vi (Vodafone Idea): Customer-Centric Messaging

Vi executed a campaign in Mumbai through Platinum Outdoor that placed “customer priority at the centre” of its creative execution
. This approach highlights a trend toward using OOH for brand-building and trust-focused communication
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Large-Scale Takeovers and Public Awareness

ZILO: This brand utilized a large-scale OOH campaign described as “taking over Mumbai” to maximize brand presence
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Maha r-PET Abhiyaan: A partnership between the Maharashtra Government and Hindustan Coca-Cola Beverages used a large-scale public awareness campaign to reach millions of people with a message about responsible PET bottle recycling
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These campaigns demonstrate that major brands in Mumbai are moving beyond traditional billboards toward integrated transit media, interactive installations, and massive city-wide takeovers to stay relevant in a highly competitive market