Forget CGI: The Day a Real Dragon Took Over the London Sky
If you walked into a marketing pitch meeting and said, “Let’s literally fly a full-sized dragon over Tower Bridge,” most people would laugh you out…
Creative
VML India Breaks the Rules: The Agency’s Cannes Lions Hopes Rest on Two Mindset-Shifting Campaigns
MUMBAI — As the global advertising community prepares for the Cannes Lions International Festival of Creativity, VML India is signaling that it isn’t playing by…
How are major brands using creative outdoor advertising in Mumbai?
Major brands are utilizing high-impact and experiential outdoor (OOH) advertising in Mumbai to capture consumer attention during their daily routines. According to the sources, several…
Mother Dairy Unveils India’s First Naturally Degradable Milk Pouch with New Campaign by Ogilvy India
New Delhi, June 2026: In a significant move towards sustainable packaging, Mother Dairy has introduced India’s first naturally degradable milk pouch that can break down…
Ogilvy India’s Young Lions Winners Reveal the Secret Behind Their Creative Success
Success at the prestigious Young Lions competition is often associated with breakthrough ideas, but for Ogilvy India’s Sougandh Pramod and Malvika Anil Kumar, victory came…
3D Creative Boosts DOOH Campaign Performance, New Study Finds
A new study by Vistar Media has revealed that 3D motion creative is delivering significantly stronger results in digital out-of-home (DOOH) advertising compared to traditional…
Ogilvy Brings Apple and Wieden+Kennedy Veteran Samuel Heath to Lead Global Unilever Creative
Ogilvy has appointed Samuel Heath as its new Global Executive Creative Director for Unilever, strengthening one of the advertising industry’s most influential long-term partnerships. Based…
Why Spotify’s 20th Anniversary Logo Change Sparked Backlash From Users
For two decades, Spotify has built one of the most recognizable brand identities in the digital world. Its iconic green logo has become instantly associated…
Phish’s Sphere Residency Delivers One of the Biggest Immersive Visual Experiences Ever Created
Phish has taken live entertainment to another level with its spectacular nine-day residency at Sphere Entertainment Co. in Las Vegas, delivering what many fans and…
AI Content Ownership and Copyright: Who Really Owns AI-Generated Content?
Artificial Intelligence is transforming the way content is created. Today, AI tools can generate images, videos, blog posts, advertisements, music, voiceovers, and even complete marketing…