BoursoBank Skips World Cup Sponsorship — And Turns Bar TVs Into Its Own Stadium
A French Digital Bank Just Invented a New Ad Format Instead of Paying for One When the FIFA World Cup rolls around, most brands fight…
Sunil Kumar
How OPPO India Turned Select City Walk Into a Programmatic DOOH Success Story
Walk through Select City Walk in Delhi on any given evening and you’ll see thousands of shoppers glance up at the mall’s giant digital screens…
Havas CEO Yannick Bolloré Says the Agency Industry Has Turned a Corner — Here’s Why That Matters
Advertising and communications agencies have spent the past few years fending off a familiar narrative: that AI would gut their margins, that in-house teams would…
World PR Day: Why Public Relations Has Become a Boardroom-Level Investment for Business
July 16 — Today marks World PR Day, the global celebration held every July 16 since 2021 to honor public relations professionals across more than…
The World’s Highest Multiplex Just Opened in Leh
At 11,500 feet, where the air is thin and winters shut down entire towns for months, PVR INOX has done something that sounds almost impractical…
360 ONE Turns Mumbai Airport Into India’s Largest Brand Canvas — And It’s a Smart Move
Walk through Terminal 2 at Mumbai’s Chhatrapati Shivaji Maharaj International Airport this month, and you can’t miss it. 360 ONE, the wealth and asset management…
When Every Cab Becomes a Billboard: Garnier’s OOH Campaign in Mumbai & Kolkata
The city was the route. Garnier was the destination. That’s the idea behind Garnier’s latest Out-of-Home (OOH) campaign across Mumbai and Kolkata. Instead of buying…
WPP Cuts Hundreds More Jobs Under Elevate28
If you work in advertising, you’ve probably felt the ground shifting under WPP for a while now. The latest news confirms it: the world’s once-largest…
Reliance Broadcast Goes All-In on Convergence With Launch of ONE BIG WORLD
Mumbai-based BIG FM parent stitches radio, digital, news, outdoor screens and live events into a single AI-driven platform, betting that advertisers want one partner instead…
How DOOH Is Making Outdoor Advertising Impressive and Engaging in Monsoon
Monsoon changes everything about how people move through a city. Commutes stretch longer, footfall shifts indoors, and the same billboard that felt sharp in April…