How OPPO India Turned Select City Walk Into a Programmatic DOOH Success Story
Walk through Select City Walk in Delhi on any given evening and you’ll see thousands of shoppers glance up at the mall’s giant digital screens…
Campaigns
Daawat World Biryani Day 2026 Campaign Features SRK
Biryani has had its own official day since 2022, and every year Daawat finds a new way to make sure you can’t miss it. This…
Morrisons Serves Up a “Grand Slam” Moment for Wimbledon, and DOOH Is Doing the Heavy Lifting
There’s something satisfying about a brand finally connecting a product to a cultural moment instead of just slapping a logo near it. That’s exactly what…
DOOH of the Day: “WE ARE BELGIUM” Turns Fans Into the Campaign
The Royal Belgian Football Association (RBFA) just gave us a masterclass in what participatory DOOH should look like — and it’s worth breaking down why…
How are major brands using creative outdoor advertising in Mumbai?
Major brands are utilizing high-impact and experiential outdoor (OOH) advertising in Mumbai to capture consumer attention during their daily routines. According to the sources, several…
Apple New Ad Campaign Visualizes the Creepy Reality of Web Trackers
Apple just dropped a brilliant new ad campaign that visualizes online privacy in a way that’s impossible to ignore. Developed alongside TBWA\Media Arts Lab, the…
5 Star Advertising Joins OAC 2026 as Associate Sponsor
5 Star Advertising has become an associate sponsor of OAC 2026, reaffirming its support for the out-of-home (OOH) advertising industry and its ongoing collaboration with…
Nike Launches Massive 2026 FIFA World Cup Campaign Featuring 30+ Global Football Stars
Nike is making waves with a stunning six-minute film as it gears up for the 2026 FIFA World Cup, expanding its Nike Football Universe in…
LC Waikiki Brings ‘Legendary Monkeys’ Season 3 to Life with Stunning 3D DOOH Campaign
LC Waikiki has officially launched Season 3 of its popular animated series, “Legendary Monkeys” (Efsane Maymunlar), on YouTube, continuing its mission to entertain and educate…
Mother Dairy Unveils India’s First Naturally Degradable Milk Pouch with New Campaign by Ogilvy India
New Delhi, June 2026: In a significant move towards sustainable packaging, Mother Dairy has introduced India’s first naturally degradable milk pouch that can break down…