Trillboards Joins Forces with One Tech Group’s SSP1 to Expand Programmatic DOOH Reach

In a move that signals the ongoing evolution of indoor programmatic media, Trillboards has officially integrated with One Tech Group’s SSP1, a leading supply-side platform dedicated exclusively to Digital Out-of-Home (DOOH). The partnership opens up Trillboards’ rapidly growing network of high-dwell-time indoor screens across both the United States and Europe to global programmatic buyers.

Elevating Indoor Screens to “Business CTV”

Born out of the Google SF incubator, Trillboards has carved out a unique niche by capturing the often-untapped “long tail” of indoor screen inventory. What sets the platform apart is its tech stack: using proprietary On-Device Audience Sensing and privacy-centric Federated Learning APIs, Trillboards essentially transforms standard digital signage into a premium, data-driven “Business CTV” environment. Through this new integration with SSP1, connected Demand-Side Platforms (DSPs) and media buyers can now programmatically bid on inventory backed by real-world engagement metrics. Instead of relying on broad estimates, advertisers get access to:

Verified real-world audience engagement

Exact dwell-time metrics

Contextual audience data vectors generated natively at the screen level

Driving Innovation in Programmatic DOOH

The collaboration highlights the industry’s aggressive shift toward data-led, flexible buying models.

“Programmatic advertising has become one of the key drivers of growth in the digital out-of-home sector,” said Daniel Siegmund, Founder and Managing Director of One Tech Group. “We are therefore delighted to partner with Trillboards. By seamlessly integrating data and technology through our platform, we provide targetable access to Trillboard’s unique inventory. This partnership reflects our commitment to driving innovation and unlocking greater value for both advertisers and publishers.”

For international media buyers looking to capture high-intent, captive audiences in premium indoor environments, the Trillboards and SSP1 integration is now live and fully accessible.