Multiply Media Expands UK Presence with BackLite Chiswick Towers Deal
Post Views: 22 Multiply Media Group (MMG), the Abu Dhabi-headquartered out-of-home advertising group, continues to build out its UK operation, with subsidiary BackLite UK adding…
Samsung Australia Appoints Publicis Groupe as Media Agency, Ends Seven-Year Run With Clemenger
Post Views: 32 Cheil retains creative duties as consumer electronics giant realigns Australian marketing operations with its global agency network Samsung Electronics Australia has confirmed…
Global OOH Advertising Hits $54.2 Billion in 2025, Set to Climb to $56.4 Billion in 2026
Post Views: 39 Out-of-home advertising just posted one of its strongest years in recent memory. According to the newly released 2026 WOO Global Out of…
Instagram Let Child Abuse Ads Through in India — Now the Government Wants Answers
Post Views: 24 India’s technology ministry has given Meta seven days to explain how paid advertisements linked to child sexual abuse material appeared on Instagram,…
Indian PR Market Set to Hit ₹4,500 Crore by 2030 — But the Real Story Isn’t the Number
Post Views: 32 If you work in communications, marketing, or brand strategy in India, you’ve probably heard the headline already: the Indian PR industry crossed…
Morrisons Serves Up a “Grand Slam” Moment for Wimbledon, and DOOH Is Doing the Heavy Lifting
Post Views: 27 There’s something satisfying about a brand finally connecting a product to a cultural moment instead of just slapping a logo near it….
DOOH of the Day: “WE ARE BELGIUM” Turns Fans Into the Campaign
Post Views: 38 The Royal Belgian Football Association (RBFA) just gave us a masterclass in what participatory DOOH should look like — and it’s worth…
Why Airport Advertising Converts Better Than Almost Any Other Channel
Post Views: 29 Most out-of-home formats are judged on visibility. Airport advertising is one of the rare formats that can be judged on something harder…
Babai Tiffins Turns Up the Appetite on Bengaluru’s Streets with a Larger-Than-Life OOH Campaign
Post Views: 28 Ahead of the launch of its new outlet, Andhra-style breakfast brand Babai Tiffins has rolled out an out-of-home (OOH) campaign designed to…
Multiply Media Group Bets Big on Riyadh & Jeddah Malls
Post Views: 28 A fresh partnership with Cenomi Centers gives the UAE media operator its first real foothold in the Gulf’s biggest ad market —…
