Gemini said Multiply Media Group Appoints OOH Veteran Elie Hajjar as Group COO

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Multiply Media Group (MMG) has announced the appointment of Elie Hajjar as Chief Operating Officer (COO). This strategic move signals a significant reinforcement of MMG’s leadership as the company accelerates its expansion across regional and international Out-of-Home (OOH) markets.

A Proven Track Record in OOH Excellence

With more than 20 years of experience in the OOH sector, Hajjar is a recognized industry leader known for scaling operations and driving commercial performance. His career highlights include:

Regional Expertise: Extensive experience leading high-impact market expansion initiatives across the Middle East.
Leadership at JCDecaux: Previously served in several senior roles at JCDecaux Middle East, including Managing Director, where he was instrumental in capturing market growth.
Operational Scaling: A proven history of building disciplined, high-performing teams in diverse and competitive environments.

Driving the Next Phase of Growth

In his new role, Hajjar will spearhead MMG’s operational strategy. His focus will remain on transforming the group into a more integrated, agile, and performance-driven organization. Key responsibilities include:

Framework Optimization: Enhancing operational structures across all active markets.
Portfolio Alignment: Driving synergy and integration across MMG’s various subsidiary companies.
Efficiency & Value: Streamlining internal processes to support long-term value creation and rapid scaling.

Executive Perspectives

James Bicknell, Group CEO of Multiply Media Group, emphasized the importance of this appointment for the company’s trajectory:

“Elie brings a deep understanding of the OOH industry and a proven ability to scale disciplined, high-performing operations. As MMG enters its next phase of growth, his leadership will be instrumental in advancing our operational foundations and enabling us to deliver on our long-term strategic ambitions.”

Building a Future-Focused Network

The addition of Elie Hajjar underscores MMG’s commitment to assembling a world-class executive team. By reinforcing its operational capabilities, Multiply Media Group is positioning itself to become a dominant, future-focused force in the global OOH media landscape.