Cannes, France — June 24, 2026
Healthcare marketing platform Doceree has unveiled a new exclusive supply partnership with Lemma, a leading programmatic DOOH and CTV company, at this year’s Cannes Lions International Festival of Creativity. The deal powers Doceree’s newest offering, Trigger DOOH, which the company calls the first product to bring genuine addressability to digital out-of-home advertising within the healthcare space.
Turning Screens Into Clinical Signal Receivers
Digital out-of-home has long been one of healthcare marketing’s most reliable but least precise tools — great for visibility, but disconnected from what’s actually happening on the ground. Trigger DOOH aims to close that gap by triggering campaigns off real clinical activity: patient arrivals at hospitals, clinics, and specialty practices.
The idea is simple but ambitious — instead of running the same out-of-home ad on a loop regardless of context, screens near a dermatology clinic or oncology center could respond to actual patient traffic patterns happening nearby in real time. Doceree built this on its existing Triggers™ technology and its Clinical Intent Signals (CIS) framework, layering live healthcare activity data onto physical advertising surfaces.
Through the new partnership, Doceree clients will get access to a nationwide network of premium DOOH screens across the US, all manageable through one intent-driven buying platform — positioning it as one of the largest addressable, healthcare-focused DOOH networks currently available.
Why It Matters for Life Science Marketers
Doceree’s Founder and Global CEO, Harshit Jain, MD, framed the launch as a long-overdue fix for an old trade-off. According to Jain, healthcare marketers have spent two decades forced to pick between broad reach and real precision in out-of-home advertising. He added that “the moments that matter in a patient journey… happen in waiting rooms, at pharmacies, in clinics.”
His point: the new product is designed to capture those real-world clinical moments and make them trackable and actionable for pharma and life science brands — something traditional DOOH was never built to do.
An Exclusive Lane for Lemma in Healthcare
Under the terms of the agreement, Lemma will work solely with Doceree across the pharmaceutical and healthcare advertising category. That means US life science advertisers will only be able to tap into Lemma’s premium DOOH inventory through Doceree’s Trigger DOOH platform — a notable exclusivity arrangement in a category where ad inventory is typically sold through multiple channels.
Lemma’s Founder and CEO, Gulab Patil, pointed to transparency as a guiding value behind the deal, noting that the partnership pushes toward a standard where every impression bought is tied to genuine clinical relevance rather than simple reach.
For Lemma, the arrangement extends its programmatic DOOH and CTV capabilities into a sector long considered tricky for advertisers due to compliance requirements and the need for contextual accuracy.
Built to Plug Into the Existing Point-of-Care Stack
Rather than functioning as a standalone product, Trigger DOOH is designed to sit inside Doceree’s broader point-of-care suite. That means marketers can plan and run DOOH campaigns alongside the company’s other channels — endemic digital placements, EHR-integrated point-of-care messaging, and healthcare-provider engagement tools — all from a single planning environment.
The company says the new offering also brings something the category has lacked until now: HIPAA-aligned, intent-aware targeting paired with meaningful national scale, including premium placements in medical office buildings, hospital campuses, and pharmacies.
What’s Next
Doceree describes itself as the only healthcare marketing platform built to read and respond to the real clinical intent of both physicians and patients, drawing on what it calls the industry’s largest real-time clinical signal network to connect the dots across the patient journey — from a physician’s first awareness of a treatment to prescription, fill, and refill.
Life science brands and agencies looking for early access to Trigger DOOH can find more information at www.doceree.com.
