Posterscope India Turns a 21,600 Sq Ft Rangoli Into a Tribute to Supergirl

Ahead of the film’s June 26 release in Indian cinemas, Posterscope India has found a distinctly local way to announce Supergirl’s arrival — not on a billboard, but on the ground.

The agency, part of Dentsu India, created a giant rangoli portrait of the superhero spanning 21,600 square feet and built from roughly 4,000 kilograms of colored powder. For context, that’s larger than several tennis courts laid side by side — all filled in by hand, grain by grain, in the traditional rangoli style.

Why a Rangoli, and Why It Works

Rangoli is one of India’s oldest visual art forms, typically used to welcome guests, mark festivals, or celebrate auspicious occasions at the entrance of homes. By reimagining a Western superhero through that same lens, Posterscope’s idea taps into something OOH campaigns often chase but rarely achieve: a format that feels native to the culture rather than dropped into it.

Instead of translating a movie poster into another language or simply localizing the media plan, the team rebuilt the character entirely using a craft technique tied to Indian tradition. The result reads less like advertising and more like a cultural moment — the kind of large-format art that draws crowds simply because people want to see it made, not just see it finished.

Scale as the Statement

The numbers do a lot of the talking here. At nearly half the size of a football pitch, the rangoli isn’t a small floor decoration — it’s a large-format canvas built entirely from natural color powder, with no screens, no digital displays, and no paid media placement involved in the artwork itself. The craftsmanship visible in the close-up detailing, from shading on the face to the folds in the cape, shows the kind of artisan skill rangoli artists bring to even non-traditional subjects.

It’s a reminder that out-of-home doesn’t always need a screen to make an impact — sometimes scale, color, and craft are enough to stop people mid-scroll or mid-walk.

The Team Behind It

The project was led by Posterscope India under the Dentsu India network, with the work shared and celebrated publicly by Ninad Venkatesh, Omar Latif, and Hassnain Kurreshi, who were credited for bringing the concept to life.

With Supergirl hitting Indian theatres on June 26, this rangoli activation gives the film a launch moment that’s hard to replicate digitally — rooted in craft, scale, and a distinctly Indian way of saying welcome.