Reliance Broadcast Goes All-In on Convergence With Launch of ONE BIG WORLD
Mumbai-based BIG FM parent stitches radio, digital, news, outdoor screens and live events into a single AI-driven platform, betting that advertisers want one partner instead…
Sunil Kumar
How DOOH Is Making Outdoor Advertising Impressive and Engaging in Monsoon
Monsoon changes everything about how people move through a city. Commutes stretch longer, footfall shifts indoors, and the same billboard that felt sharp in April…
Daawat World Biryani Day 2026 Campaign Features SRK
Biryani has had its own official day since 2022, and every year Daawat finds a new way to make sure you can’t miss it. This…
Why Bajaj Electricals Hired an FMCG CMO, Not an Appliance One
Every outlet covering Tiny Sengupta’s move to Bajaj Electricals is running the same five facts: 22 years of experience, Johnson & Johnson, effective June 29,…
Warsaw Stage: Poland’s Capital Unveils the Largest 3D LED Screen in Europe
Warsaw, July 2026 — Warsaw has a new landmark, and it’s impossible to miss. Warsaw Stage, a three-sided, immersive LED screen wrapped around the Skylight…
Choosing an OOH Advertising Company in India: What Actually Matters
Search “OOH advertising companies in India” and you’ll find dozens of near-identical listicles — the same 10 names, reshuffled, with a paragraph of generic praise…
Talon and PJX Media Join Forces to Create the Largest Independent OOH Specialist in the US
New York / London, July 7, 2026 — Talon, the world’s leading independent Out of Home (OOH) agency, has acquired US OOH specialist PJX Media,…
Multiply Media Expands UK Presence with BackLite Chiswick Towers Deal
Multiply Media Group (MMG), the Abu Dhabi-headquartered out-of-home advertising group, continues to build out its UK operation, with subsidiary BackLite UK adding Chiswick Towers to…
Samsung Australia Appoints Publicis Groupe as Media Agency, Ends Seven-Year Run With Clemenger
Cheil retains creative duties as consumer electronics giant realigns Australian marketing operations with its global agency network Samsung Electronics Australia has confirmed the outcome of…
Global OOH Advertising Hits $54.2 Billion in 2025, Set to Climb to $56.4 Billion in 2026
Out-of-home advertising just posted one of its strongest years in recent memory. According to the newly released 2026 WOO Global Out of Home Expenditure Report,…