Instagram Let Child Abuse Ads Through in India — Now the Government Wants Answers
India’s technology ministry has given Meta seven days to explain how paid advertisements linked to child sexual abuse material appeared on Instagram, one of the…
Sunil Kumar
Indian PR Market Set to Hit ₹4,500 Crore by 2030 — But the Real Story Isn’t the Number
If you work in communications, marketing, or brand strategy in India, you’ve probably heard the headline already: the Indian PR industry crossed ₹3,230 crore in…
Morrisons Serves Up a “Grand Slam” Moment for Wimbledon, and DOOH Is Doing the Heavy Lifting
There’s something satisfying about a brand finally connecting a product to a cultural moment instead of just slapping a logo near it. That’s exactly what…
DOOH of the Day: “WE ARE BELGIUM” Turns Fans Into the Campaign
The Royal Belgian Football Association (RBFA) just gave us a masterclass in what participatory DOOH should look like — and it’s worth breaking down why…
Why Airport Advertising Converts Better Than Almost Any Other Channel
Most out-of-home formats are judged on visibility. Airport advertising is one of the rare formats that can be judged on something harder to earn: purchase…
Babai Tiffins Turns Up the Appetite on Bengaluru’s Streets with a Larger-Than-Life OOH Campaign
Ahead of the launch of its new outlet, Andhra-style breakfast brand Babai Tiffins has rolled out an out-of-home (OOH) campaign designed to do one thing…
Multiply Media Group Bets Big on Riyadh & Jeddah Malls
A fresh partnership with Cenomi Centers gives the UAE media operator its first real foothold in the Gulf’s biggest ad market — and its timing…
LEGO Turns Shanghai’s Subway Into a 4,104-Piece Celebration of Engineering
To launch the LEGO Technic Koenigsegg Sadair’s Spear, the brand transformed Shanghai Metro stations into immersive installations, displaying every single piece used to build the…
Omnicom Lands Adidas’ Global Media Account in Deal Worth Up to $559 Million
The network beat out WPP Media and Publicis following a competitive pitch in April, ending eight years of WPP stewardship over one of sportswear’s biggest…
Tata Sierra, Cadbury Dairy Milk Lead the Pack: Inside Ormax’s IPL 2026 Brand Impact Rankings
Six brands turned cricket’s biggest stage into measurable business impact — but no two of them got there the same way Every IPL season produces…