Talon and PJX Media Join Forces to Create the Largest Independent OOH Specialist in the US
New York / London, July 7, 2026 — Talon, the world’s leading independent Out of Home (OOH) agency, has acquired US OOH specialist PJX Media, marking a significant step in its continued investment in the American market.
The deal brings together two highly complementary businesses at a moment of growing opportunity in the US OOH sector, as advertisers increasingly demand smarter, more accountable, and more connected media solutions. Together, the companies say the combined business now represents the largest independent OOH specialist in the country, and according to Talon, the largest indie OOH agency in the US by client count, with roughly 400 clients in the US and 450 across North America, though these figures could not be independently verified.
Business as Usual for Clients
Under the terms of the agreement, PJX will continue to operate under its own name, preserving continuity in relationships, service, and day-to-day operations for its clients and partners. At the same time, PJX will gain access to Talon’s programmatic, technology, data, and measurement capabilities — resources designed to strengthen its planning and buying offer without disrupting existing client relationships.
PJX’s current CEO, Rick Robinson, will continue to lead the agency, now reporting to Ryan Laul, CEO of Talon North America. Robinson took over as PJX’s chief executive in 2022, succeeding co-founder John Laramie. PJX itself was founded roughly a decade ago by Laramie and Josh Warrum, who had earlier built ADstruc, a software platform launched in 2010 to automate OOH planning and buying by tracking ad inventory nationwide.
As is typical for deals of this kind, the financial terms of the transaction were not disclosed.
What the Leaders Are Saying
Sue Frogley, Global CEO of Talon, framed the acquisition as a statement of intent for the US market: “This is an important step for Talon and a strong signal of our continued commitment to the US market. PJX is a highly respected business with a strong team, a great reputation and a very complementary offer.”
Ryan Laul, CEO of Talon North America, pointed to the cultural fit between the two organizations: “PJX has built a fantastic business with real momentum in the market, and this acquisition brings together two teams with shared values, deep expertise and a clear focus on delivering for clients. It gives us even greater scale and capability in the US, while keeping the specialist approach that matters so much to our partners and customers.”
Rick Robinson, CEO of PJX Media, echoed that sentiment from the seller’s side: “Joining Talon marks an exciting new chapter for PJX. We have built our business around agility, service and specialist expertise, and this partnership allows us to build on that with access to broader technology, data and effectiveness capabilities. It is very much business as usual for our clients, with even more opportunity ahead.”
Part of a Broader US Growth Strategy
Talon was founded in the UK and expanded into the US in 2018. Since then, it has pursued a steady string of acquisitions and partnerships to build out its American footprint, including its 2019 purchase of Grandesign and its more recent expansion into the Netherlands OOH market. The PJX deal continues that trajectory, giving Talon deeper reach and specialist expertise in one of the world’s largest and most competitive OOH markets.
Talon is headquartered in London, with offices across Europe, the Middle East, North America and Asia-Pacific, and works with some of the world’s biggest brands and leading agency groups on data-driven OOH campaigns.
Why It Matters
The tie-up reflects a broader shift in the OOH industry, where clients are pushing for more programmatic buying, better measurement, and tighter integration with digital and data ecosystems. By combining PJX’s specialist planning and buying expertise with Talon’s technology and data infrastructure, the newly enlarged group is positioning itself to compete more aggressively against both larger holding-company media agencies and other independents in the space — without asking existing PJX clients to change how they work day to day.
Sources: Talon | MediaPost | invidis | Billboard Insider
