Multiply Media Group Bets Big on Riyadh & Jeddah Malls
A fresh partnership with Cenomi Centers gives the UAE media operator its first real foothold in the Gulf’s biggest ad market — and its timing…
Sunil Kumar
LEGO Turns Shanghai’s Subway Into a 4,104-Piece Celebration of Engineering
To launch the LEGO Technic Koenigsegg Sadair’s Spear, the brand transformed Shanghai Metro stations into immersive installations, displaying every single piece used to build the…
Omnicom Lands Adidas’ Global Media Account in Deal Worth Up to $559 Million
The network beat out WPP Media and Publicis following a competitive pitch in April, ending eight years of WPP stewardship over one of sportswear’s biggest…
Tata Sierra, Cadbury Dairy Milk Lead the Pack: Inside Ormax’s IPL 2026 Brand Impact Rankings
Six brands turned cricket’s biggest stage into measurable business impact — but no two of them got there the same way Every IPL season produces…
JOLT Launches Australia’s First Vehicle-Triggered DOOH Campaign with BMW Group
Electric vehicle charging infrastructure is evolving into something beyond a utility play, and a new campaign from JOLT is putting that shift on display. The…
Ninja Media Creations Lights Up Mumbai’s Railway Network with Vijay Sales DOOH Campaign
Railway stations have long been the unsung workhorses of India’s out-of-home advertising ecosystem, and a new campaign from Ninja Media Creations is putting that reach…
Havas Media Network and DeepIntent Bet Big on AI to Kill Healthcare Marketing
For decades, healthcare marketing operated on a brutal trade-off. Brands could have rigor, or they could have speed — rarely both. A campaign would launch,…
Forget the Billboard: Why the Next Era of Marketing Will Be Built on Landmarks
I watched a bridge disappear last week. Not literally — it’s still standing, still carrying traffic across the water. But for a few minutes at…
OOH Idea of the Day: Ugaoo’s Billboard That Stops Advertising — And Starts Growing
The One-Line Pitch A billboard that says “This ad space is reserved for nature” — and then, rain by rain, proves it by disappearing under…
Dairy Day Turns Hyderabad’s Auto-Rickshaws into Moving Billboards for Its Ice Cream Push
Dairy Day Ice Cream has taken its brand straight onto the streets of Hyderabad with a fresh auto-rickshaw activation that’s hard to miss in city…