Forget the Billboard: Why the Next Era of Marketing Will Be Built on Landmarks
I watched a bridge disappear last week. Not literally — it’s still standing, still carrying traffic across the water. But for a few minutes at…
Advertising
OOH Idea of the Day: Ugaoo’s Billboard That Stops Advertising — And Starts Growing
The One-Line Pitch A billboard that says “This ad space is reserved for nature” — and then, rain by rain, proves it by disappearing under…
OAA 2026: First Jury Meet Kicks Off in Gurugram, Sets the Tone for India’s Top OOH Honours
The road to this year’s OOH Advertising Awards (OAA) 2026 officially began today, as the first offline jury meet got underway at Hilton Gurugram Baani…
Ogilvy Wins Network of the Year Hat Trick at Cannes Lions 2026 (Asia, LATAM, North America)
Global ad network secures a rare regional “hat trick,” with WPP topping the festival’s overall agency rankings for the second year running CANNES, FRANCE —…
VIOOH AI Dealmaker Closes First 100 DOOH Deals
The programmatic side of digital out-of-home advertising has always had a dirty secret: buying the screens is easy, but everything that happens before the campaign…
Mother Dairy Renews Integrated Media Mandate with WPP Media Till 2030
Mother Dairy Fruit & Vegetable Pvt. Ltd. has just given one of the clearest votes of confidence in long-term, integrated media planning that India’s advertising…
Taksh Media Strengthens Outdoor Advertising Network Across J&K
If you’re a media planner who’s ever tried to book outdoor advertising in Jammu & Kashmir, you already know the headache: fragmented ownership, scattered municipal…
Meta Launches Complete AI Creative Ad Ecosystem at Cannes Lions 2026
Meta used Cannes Lions 2026 to announce what it calls a complete, end-to-end AI-powered advertising ecosystem, spanning automated creative generation, a unified hub for creator…
OpenAI Enters the Online Ad Business: What a New Player at Cannes Lions 2026 Means for Advertisers
The online advertising business just got a new, very well-funded competitor. At Cannes Lions 2026, OpenAI confirmed it is no longer just an AI research…
Why McCann India’s Dheeraj Sinha Wants More People to Experience Cannes
Every June, the world’s advertising and marketing community packs its bags for the Croisette, the seafront promenade in Cannes that lends the Cannes Lions International…