Why McCann India’s Dheeraj Sinha Wants More People to Experience Cannes
Every June, the world’s advertising and marketing community packs its bags for the Croisette, the seafront promenade in Cannes that lends the Cannes Lions International…
Advertising
How to Target HNI Audiences Through Airport Advertising in India
Airport advertising remains one of the most effective ways for brands to connect with high-net-worth individuals (HNIs), business leaders, frequent travellers, investors, and premium consumers….
JCDecaux Unveils AI-Driven Digital Displays and Tech-Forward “Le Bus Shelter” for VivaTech 2026
PARIS — June 15, 2026 — Outdoor advertising giant JCDecaux is gearing up for the 10th edition of VivaTech with a fresh lineup of sustainable…
VML India Breaks the Rules: The Agency’s Cannes Lions Hopes Rest on Two Mindset-Shifting Campaigns
MUMBAI — As the global advertising community prepares for the Cannes Lions International Festival of Creativity, VML India is signaling that it isn’t playing by…
Ocean Outdoor Secures Soho Estates Partnership to Unveil ‘The Curve’ in Leicester Square
The West End’s digital out-of-home (DOOH) landscape is getting a massive upgrade. Following a highly competitive tender process, premium DOOH operator Ocean Outdoor has been…
Move Over Billboards: This 3D Hologram Truck is Taking Over New York Streets
It was a massive, hyper-realistic 3D hologram floating right outside the windows of a moving vehicle. The occasion? Swiss performance and sports recovery drink brand…
How are major brands using creative outdoor advertising in Mumbai?
Major brands are utilizing high-impact and experiential outdoor (OOH) advertising in Mumbai to capture consumer attention during their daily routines. According to the sources, several…
Gucci Owner Kering Launches Major Global Media Review as Luxury Market Softens
A sudden shift has caught ad agencies off guard. Big changes are unfolding at Kering, the French firm that owns Gucci. This time, it’s about…
DP World Goes Beyond Logos and Stadium Signage to Transform Sports Sponsorship
Dubai, UAE: In an era where sports sponsorship is often measured by logo visibility and media impressions, DP World is taking a different route. The…
Godrej ‘Worry-Free Living Unlocked’ OOH Campaign Turns Heads in Mohali
Godrej Appliances has taken outdoor advertising creativity to the next level in Mohali with a striking 3D-inspired billboard campaign that brings its “Godrej Promise” to…