Brand Central Station: New Metrics Prove the Power of Integrated DOOH Activations
When 1.6 million people pass through a single space every single week, you don’t just have a transit hub—you have a captive audience ecosystem. Layer…
Sunil Kumar
CeraVe India Launches OOH Campaign in Mumbai with Dentsu & Sakshi Advertising
L’Oréal’s dermatologist-backed skincare brand, CeraVe, has rolled out a high-visibility outdoor advertising campaign across Mumbai’s prime transit corridors to mark the Indian debut of its…
Ocean Outdoor Secures Soho Estates Partnership to Unveil ‘The Curve’ in Leicester Square
The West End’s digital out-of-home (DOOH) landscape is getting a massive upgrade. Following a highly competitive tender process, premium DOOH operator Ocean Outdoor has been…
Move Over Billboards: This 3D Hologram Truck is Taking Over New York Streets
It was a massive, hyper-realistic 3D hologram floating right outside the windows of a moving vehicle. The occasion? Swiss performance and sports recovery drink brand…
How a 3D DOOH Campaign Increased Brand Recall by 38%: Real Campaign Analysis
If you’ve walked through any major shopping district or corporate hub recently, you’ve probably seen people doing something that used to look ridiculous: standing on…
Top 5 Data-Driven OOH Agencies for Pan-India Campaigns
The Indian advertising scene is currently going through a massive shake-up. If you walk through any major metro or upcoming tech hub today, it’s obvious…
Amazon Bold DOOH Campaign Across XL DOOH Network
People see so many ads these days, it’s really hard for advertisers to get noticed in just a few seconds. But Amazon Now’s recent Digital…
How are major brands using creative outdoor advertising in Mumbai?
Major brands are utilizing high-impact and experiential outdoor (OOH) advertising in Mumbai to capture consumer attention during their daily routines. According to the sources, several…
The $1.4 Billion Leap: How Programmatic DOOH Is Changing Modern Advertising
Picture yourself strolling through a packed downtown, rushing for a train, or hunting for deals in a shiny mall. You walk past a bunch of…
DOOH of the Day: Madonna, Times Square, and the New Era of Public Spectacle
Madonna has always known how to own the spotlight. Today, that spotlight is digital, dynamic, and 20 stories high. Her surprise Times Square Pride performance…