JCDecaux Unveils AI-Driven Digital Displays and Tech-Forward “Le Bus Shelter” for VivaTech 2026
PARIS — June 15, 2026 — Outdoor advertising giant JCDecaux is gearing up for the 10th edition of VivaTech with a fresh lineup of sustainable…
Sunil Kumar
Yum! Brands Offloads Pizza Hut for $2.7 Billion to Focus on KFC and Taco Bell
Yum! Brands is officially slicing Pizza Hut out of its portfolio. After a months-long strategic review, the fast-food giant announced definitive agreements to sell the…
How an Animated Elevator Door Just Redefined Minimalist DOOH Advertising
A brand-new digital billboard on Sunset Boulevard is teaching the digital out-of-home (DOOH) industry a huge lesson in keeping things simple. To get people excited…
VML India Breaks the Rules: The Agency’s Cannes Lions Hopes Rest on Two Mindset-Shifting Campaigns
MUMBAI — As the global advertising community prepares for the Cannes Lions International Festival of Creativity, VML India is signaling that it isn’t playing by…
When AI Becomes the Salesperson: Lessons from WPP and Deliveroo CEOs
At the 2026 WSJ CEO Council Summit in London, industry leaders gathered to dissect this exact evolution. Wendy Bounds, SVP and Head of Content at…
How Pepsi Turned Real-Time Knicks Fever Into a Masterclass for DOOH Advertising
The New York Knicks just pulled off the largest comeback in NBA Finals history, and while fans were screaming on the streets of Manhattan, Pepsi’s…
IKEA Selects VCCP as Its New Creative Lead
The flatpack furniture giant has officially wrapped up its highly anticipated, internal creative review. After a fierce, multi-stage pitch process managed directly by the brand,…
Sony LIV and Sakshi Advertising Unleash a Giant ‘Gullak’ at Mumbai’s Carter Road
Mumbai, India — There are ambient marketing campaigns, and then there are campaigns that literally bring a piece of nostalgia directly to the streets. To…
Humans are Everything: How Waymo aims to tackle the Global 1.19 Million Traffic Fatality Crisis
With global vehicle accidents claiming a staggering 1.19 million lives every single year, autonomous vehicle pioneer Waymo is shifting the conversation around self-driving technology. Its…
Trillboards Joins Forces with One Tech Group’s SSP1 to Expand Programmatic DOOH Reach
In a move that signals the ongoing evolution of indoor programmatic media, Trillboards has officially integrated with One Tech Group’s SSP1, a leading supply-side platform…