OOH OF THE DAY: Havmor’s Giant Melting 3D Cone Takes Over Ahmedabad
If you happen to be commuting through the scorching streets of Ahmedabad today, WPP and Havmor Ice Cream have teamed up to give you a…
Sunil Kumar
Hyundai Launches Eye-Catching 3D DOOH Campaign in Times Square for FIFA World Cup 2026
New York feels the buzz before the first kick. Days remain until the FIFA World Cup 2026 begins, yet brands are already racing ahead. Hyundai, named…
Global DOOH Spend Set to Cross $60B by 2026
The era of the static paper billboard is officially winding down. As cities grow smarter and advertisers demand real-time agility, the out-of-home landscape is undergoing…
Dhurandhar: The Revenge at OOH Campaign Mumbai Metro Line 1
Midway through its smash cinema success, the much-talked-about film Dhurandhar now lands online – live across JioHotstar’s streaming platform. For this major shift to digital…
Screen Network Installs 27 New DOOH Screens at BP Gas Stations Across Poland
Truth hits hard when you watch cars circle pumps at dawn. Morning light catches drivers grabbing coffee between sips of engine noise. A truck idles…
Massive OOH Campaign for Myntra by Dentsu and Posterscope
When you want to get the attention of a city like Mumbai, which never stops moving, you have to do something. That is exactly what…
UPMRC Invites Bids for Exclusive Train Advertising Rights
Agra Metro is Up for Grabs: Brands Can Now Buy Out Whole Trains for Ads If you’ve been looking for a way to get your…
The Problem With the Ferrari Luce: It Makes Too Much Sense
For nearly eight decades, buying a Ferrari has been an emotional, borderline irrational decision. You buy it for the symphonic scream of a high-RPM V12,…
Gucci Owner Kering Launches Major Global Media Review as Luxury Market Softens
A sudden shift has caught ad agencies off guard. Big changes are unfolding at Kering, the French firm that owns Gucci. This time, it’s about…
OOH Advertising Convention in July 25, 2026 in Goa
For anyone planning to submit, navigating the rules can be tricky. A single technical error or formatting oversight can get an otherwise brilliant campaign disqualified…