How an Animated Elevator Door Just Redefined Minimalist DOOH Advertising
A brand-new digital billboard on Sunset Boulevard is teaching the digital out-of-home (DOOH) industry a huge lesson in keeping things simple. To get people excited…
DOOH
How Pepsi Turned Real-Time Knicks Fever Into a Masterclass for DOOH Advertising
The New York Knicks just pulled off the largest comeback in NBA Finals history, and while fans were screaming on the streets of Manhattan, Pepsi’s…
Trillboards Joins Forces with One Tech Group’s SSP1 to Expand Programmatic DOOH Reach
In a move that signals the ongoing evolution of indoor programmatic media, Trillboards has officially integrated with One Tech Group’s SSP1, a leading supply-side platform…
Brand Central Station: New Metrics Prove the Power of Integrated DOOH Activations
When 1.6 million people pass through a single space every single week, you don’t just have a transit hub—you have a captive audience ecosystem. Layer…
Ocean Outdoor Secures Soho Estates Partnership to Unveil ‘The Curve’ in Leicester Square
The West End’s digital out-of-home (DOOH) landscape is getting a massive upgrade. Following a highly competitive tender process, premium DOOH operator Ocean Outdoor has been…
Move Over Billboards: This 3D Hologram Truck is Taking Over New York Streets
It was a massive, hyper-realistic 3D hologram floating right outside the windows of a moving vehicle. The occasion? Swiss performance and sports recovery drink brand…
How a 3D DOOH Campaign Increased Brand Recall by 38%: Real Campaign Analysis
If you’ve walked through any major shopping district or corporate hub recently, you’ve probably seen people doing something that used to look ridiculous: standing on…
Amazon Bold DOOH Campaign Across XL DOOH Network
People see so many ads these days, it’s really hard for advertisers to get noticed in just a few seconds. But Amazon Now’s recent Digital…
The $1.4 Billion Leap: How Programmatic DOOH Is Changing Modern Advertising
Picture yourself strolling through a packed downtown, rushing for a train, or hunting for deals in a shiny mall. You walk past a bunch of…
DOOH of the Day: Madonna, Times Square, and the New Era of Public Spectacle
Madonna has always known how to own the spotlight. Today, that spotlight is digital, dynamic, and 20 stories high. Her surprise Times Square Pride performance…