Out of Home Advertising Must Think Bigger in the AI Era, Say Industry Leaders
The future of Out of Home (OOH) advertising will depend on how quickly the industry adapts to AI-driven media planning and automation, according to industry…
Campaigns
HOCCO Turns Mumbai Streets Into a Moving Ice Cream Carnival
Mumbai’s streets just got a whole lot sweeter. Ice cream brand HOCCO has launched a fun and interactive out-of-home (OOH) campaign called the “HOCCO Cab…
True Balance Launches AI-Led Credit Campaign With Humour and Real-Life Financial Moments
In a fresh attempt to connect with digitally savvy consumers, True Balance has launched a new AI-led campaign highlighting how real-time credit solutions can support…
RoshanSpace Brandcom Continues as Title Sponsor of OAA 2026 for Fifth Consecutive Year
RoshanSpace Brandcom Pvt. Ltd. has announced its return as the Title Sponsor of OAA 2026, marking the fifth consecutive year of its association with the…
Brings the Spirit of Hajj to Saudi Arabia’s Digital Outdoor Screens
As millions of hearts across the world turn toward Makkah during the sacred season of Hajj, Saudi Arabia-based outdoor advertising company Rotana Signs is using…
OOH of the Day: Paramount+ Ignites Waterloo Station With Fiery Dutton Ranch COOH Activation
Paramount+ has unveiled a bold new Creative Out-of-Home campaign at Waterloo Station to celebrate the launch of Dutton Ranch, delivering one of the most immersive…
OOH of the Day: OpenTable’s Emotional Receipt Billboard
In one of the most emotionally powerful Out-of-Home campaigns of the year, OpenTable has transformed the invisible labour of motherhood into a massive public installation…
Adidas Strengthens Global Football Legacy Ahead of FIFA World Cup 2026
As the countdown to the FIFA World Cup 2026 continues, Adidas is once again taking center stage as one of football’s most influential global brands….
Bald Joke Drives Ralson Tyres Truth Home: Enormous Uses Humour to Spotlight Tyre Durability
Indian tyre brand Ralson Tyres has taken an unconventional route to connect with bikers, using humour and a relatable “baldness” metaphor to deliver a strong…
Eclicktech Highlights Four AI-Driven Marketing Trends at Amazon Ads unBoxed 2026
eclicktech and its global marketing brand Yeahmobi participated in Amazon Ads unBoxed 2026, where industry leaders gathered to discuss the future of AI-powered advertising and…