VIOOH Expands Programmatic DOOH Reach Through New Partnership with Abode Media

Global programmatic digital out-of-home (DOOH) platform VIOOH has entered into a strategic partnership with Abode Media, unlocking premium residential advertising inventory across the UK. The collaboration strengthens VIOOH’s marketplace by giving brands access to high-value, hard-to-reach audiences within trusted living environments.

Through this integration, advertisers can now tap into Abode Media’s growing network of digital screens placed inside upscale residential buildings. The inventory spans key urban hubs including London, Manchester, and Birmingham, offering a unique opportunity to engage affluent consumers at critical daily touchpoints—right before they leave home and as they return.

According to Gavin Wilson, Global Chief Commercial Officer at VIOOH, the partnership enhances the platform’s ability to deliver flexible, real-time DOOH trading while expanding access to central urban audiences and international travelers. The addition of Abode Media’s inventory is expected to boost campaign precision and contextual relevance for advertisers seeking premium placements.

Abode Media’s offering stands out in the DOOH landscape with its clutter-free, high-attention ad environment. Its network includes over 250 digital screens across 230+ premium residential properties, generating more than 60 million monthly impressions. By positioning ads in private, high-dwell-time spaces, the network enables brands to deliver impactful messaging in moments where audiences are more receptive.

This partnership reflects a broader trend in DOOH evolution—moving beyond traditional outdoor placements to more personalized, location-specific environments. As programmatic capabilities continue to grow, collaborations like this are redefining how brands connect with urban consumers in meaningful and measurable ways.