Posterscope India Turns a 21,600 Sq Ft Rangoli Into a Tribute to Supergirl
Ahead of the film’s June 26 release in Indian cinemas, Posterscope India has found a distinctly local way to announce Supergirl’s arrival — not on…
OOH
Why Cossette’s New Campaign for Amnesty International Actually Matters
Let’s be honest: most public debates about immigration these days are just shouting matches. It’s a lot of noise, a lot of politics, and very…
Flipkart Fashion Collaborates with ASICS for Mega Sneaker Display at Cyber Hub
If you’ve walked through Cyber Hub in Gurugram recently, you probably ran into something hard to miss: a massive, larger-than-life sneaker installation. Flipkart Fashion teamed…
The Force Awakens in Toronto: How Disney Hooked Up a Digital Billboard to Real-World Fountains
In the world of outdoor advertising, simply putting a giant poster on a building doesn’t cut it anymore. To grab the attention of distracted commuters,…
Sony LIV and Sakshi Advertising Unleash a Giant ‘Gullak’ at Mumbai’s Carter Road
Mumbai, India — There are ambient marketing campaigns, and then there are campaigns that literally bring a piece of nostalgia directly to the streets. To…
CeraVe India Launches OOH Campaign in Mumbai with Dentsu & Sakshi Advertising
L’Oréal’s dermatologist-backed skincare brand, CeraVe, has rolled out a high-visibility outdoor advertising campaign across Mumbai’s prime transit corridors to mark the Indian debut of its…
Top 5 Data-Driven OOH Agencies for Pan-India Campaigns
The Indian advertising scene is currently going through a massive shake-up. If you walk through any major metro or upcoming tech hub today, it’s obvious…
OOH OF THE DAY: Havmor’s Giant Melting 3D Cone Takes Over Ahmedabad
If you happen to be commuting through the scorching streets of Ahmedabad today, WPP and Havmor Ice Cream have teamed up to give you a…
Dhurandhar: The Revenge at OOH Campaign Mumbai Metro Line 1
Midway through its smash cinema success, the much-talked-about film Dhurandhar now lands online – live across JioHotstar’s streaming platform. For this major shift to digital…
Massive OOH Campaign for Myntra by Dentsu and Posterscope
When you want to get the attention of a city like Mumbai, which never stops moving, you have to do something. That is exactly what…