Dentsu Posterscope India Dominates Mumbai with Massive OOH Campaign for Myntra
When you want to get the attention of a city like Mumbai, which never stops moving, you have to do something. That is exactly what Dentsu Posterscope India did for Myntra. They took over the skyline of Mumbai to show off Myntras new fashion line. The campaign featured people like Alia Bhatt and Kiara Advani. It was not about being seen; it was about showing everyone what Myntra can do. Some people might think that traditional outdoor ads are not as good as the ones. This campaign shows that it is not true. A big billboard in the place can make a brand look really big and important in a local market.
Breaking Down the Numbers
A campaign like this needs a lot of planning and good data. Posterscope did not just put ads all over the city. They picked the places where rich people in Mumbai live, work, and travel.
Here is how big the campaign was:
* 26 big billboards that everyone could see
* 13 important places in Mumbai where traffic is bad
* Than 42 million people saw the ads
* The ads were in the places where rich people travel
Location Strategy: How to Be Everywhere in One Market
What makes this campaign special is that it only focused on Mumbai. The city is made up of different parts, but Posterscope picked 13 high-impact locations to put the ads. This made Myntra look like it was everywhere. The pictures of Alia and Kiara were really good. Made the ads look like they were from a fashion magazine. They were fun to look at and also made people want to buy Myntra’s products.
Credits Where Credit is Due
It is not easy to do something like this in a city like Mumbai. The agency, brand, and media owners all had to work perfectly.
We should thank the Myntra marketing team, including Sunder Balasubramanian, Sridhun Purushothaman, Neha Gulati, Kejal Parekh, Saumya Chandra, and Aafreen Ansari. The Posterscope Mumbai team and their partners also did a good job getting these good places for the ads.
This campaign shows that when you know where to put your ads and make them look good, outdoor ads can still be very effective. Myntra and Posterscope India did a job and set the new standard for ads in one city.
