OOH OF THE DAY: Havmor’s Giant Melting 3D Cone Takes Over Ahmedabad
If you happen to be commuting through the scorching streets of Ahmedabad today, WPP and Havmor Ice Cream have teamed up to give you a massive, visually delicious craving.
To mark the launch of their all-new Belgian Silky Choco Cone, the brand skipped the standard flat billboard route. Instead, they completely transformed a local bus shelter into a larger-than-life, hyper-realistic 3D installation.
The Anatomy of the Build
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The Focal Point: A massive, scaled-up replica of the premium Belgian Silky Choco Cone is mounted dynamically right on top of the urban transit shelter.
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The Detailing: To emphasize the product promise of being “Silky. Smooth. So delicious,” the structure features rich, glossy, melting chocolate-inspired details that flow seamlessly down the sides of the architecture.
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The Impact: It turns a mundane, everyday waiting zone into a high-visibility, sensory experience that immediately hooks commuters and pedestrians alike.
Why It Works
In a media landscape crowded with standard text and digital screens, dimensional OOH like this works because it plays with physical space and human appetite. By extending the creative beyond conventional boundaries, Havmor doesn’t just tell you about a premium chocolate experience—they make you stop, look, and instantly wish you had a cold ice cream cone in your hand.
It’s bold, it’s beautifully executed, and it is a textbook example of how to make an impact on the streets. Beautiful work by the team!
