Babai Tiffins Turns Up the Appetite on Bengaluru’s Streets with a Larger-Than-Life OOH Campaign
Ahead of the launch of its new outlet, Andhra-style breakfast brand Babai Tiffins has rolled out an out-of-home (OOH) campaign designed to do one thing…
OOH Campaign
Why Cossette’s New Campaign for Amnesty International Actually Matters
Let’s be honest: most public debates about immigration these days are just shouting matches. It’s a lot of noise, a lot of politics, and very…
Massive OOH Campaign for Myntra by Dentsu and Posterscope
When you want to get the attention of a city like Mumbai, which never stops moving, you have to do something. That is exactly what…
Nivea x Real Madrid Turns a Simple Photobooth Into a Fan Experience
Skincare giant NIVEA has teamed up with legendary football club Real Madrid for an engaging out-of-home activation that proves experiential advertising doesn’t need to be…
Chupa Chups Launches Viral ‘No More Wrestling’ OOH Campaign
We’ve all been there: the intense, nail-breaking, tooth-gritting battle with a lollipop wrapper that simply refuses to budge. This week, Chupa Chups turned that universal…
OAAA Launches Bold Programmatic OOH Campaign at Programmatic in Las Vegas
The Out of Home Advertising Association of America (OAAA) grabbed attention with a massive programmatic out-of-home (OOH) campaign during the Programmatic I/O conference in Las…