VIOOH Partners With VENDO Media to Expand Programmatic DOOH Across Canada

Canadian programmatic DOOH advertising is set for a major boost as VIOOH has announced a new partnership with VENDO Media, one of Canada’s fastest-growing Out-of-Home (OOH) media companies. The collaboration significantly expands premium digital billboard inventory access for advertisers looking to target audiences across the country through automated, data-driven campaigns.

Under the partnership, media buyers can now access more than 550 digital billboard locations spread across 125+ Canadian markets. Currently, 33 of those digital screens are programmatically enabled, allowing brands to launch flexible and targeted DOOH campaigns in real time.

VENDO Media’s expansive network stretches across seven provinces — Ontario, Quebec, British Columbia, Alberta, Saskatchewan, Manitoba, and New Brunswick — giving advertisers one of the broadest roadside digital advertising footprints in Canada. The company also maintains exclusive or dominant media ownership in nearly 75% of the markets it serves, offering brands stronger visibility and reduced advertising clutter.

According to Gavin Wilson, the deal strengthens VIOOH’s North American supply and creates new opportunities for advertisers seeking nationwide Canadian reach through premium digital inventory. He highlighted how programmatic DOOH enables brands to combine large-scale audience exposure with the agility and efficiency of automated media buying.

The network itself delivers impressive audience numbers. VENDO Media operates 175 roadside digital billboards generating more than 132 million monthly impressions, along with 43 large-format spectacular displays contributing an additional 42 million impressions every month. Key metropolitan markets include Toronto, Montreal, Vancouver, Calgary, and Edmonton.

Sylvio Deluca said the integration with VIOOH’s platform will allow international and domestic advertisers to reach Canadian audiences more efficiently while improving campaign measurement and targeting capabilities.

The partnership reflects the growing momentum behind programmatic Digital Out-of-Home advertising, where advertisers increasingly demand real-time flexibility, audience-based targeting, and measurable campaign performance across large-scale outdoor media networks.