Barco Joins Coca-Cola as Official Co-Presenting Sponsor of CinemaCon 2026
Barco has officially joined The Coca-Cola Company as a co-presenting sponsor of CinemaCon 2026, the world’s largest convention for the global movie theater industry and the official event of Cinema United. This marks the first time since the convention’s rebranding in 2011 that CinemaCon will feature two presenting sponsors—a major milestone highlighting the event’s growing global influence.
Michael O’Leary, President and CEO of Cinema United, praised Barco’s new role, saying the expanded partnership reflects the company’s deep commitment to the theatrical experience. “Barco continues to be an incredible partner for cinema exhibitors around the world. By stepping up as an official co-presenting sponsor alongside Coca-Cola, Barco is helping elevate CinemaCon to new heights,” O’Leary noted.
As part of the partnership, Barco will also sponsor the Trade Show Networking Reception on opening day—Monday, April 13—setting the stage for a week of collaboration and innovation in theatrical technology. Attendees can look forward to Barco’s award-winning laser projection systems lighting up the Colosseum and the trade show floor. The company will also introduce an immersive HDR by Barco laser theater experience in Roman Ballrooms 3 and 4 at Caesars Palace.
Gerwin Damberg, Executive Vice President of Barco Cinema, shared the company’s excitement about the new partnership: “Cinema continues to be one of the most powerful storytelling mediums, and we’re proud to help bring those stories to life with our latest innovations in laser projection and high dynamic range. But it’s not just about technology—it’s about the community that makes cinema magical. That’s what CinemaCon celebrates every year.”
Hosted by Cinema United, CinemaCon 2026 will take place from April 13–16 at Caesars Palace in Las Vegas, bringing together filmmakers, exhibitors, studios, and technology leaders from around the world to celebrate the future of the theatrical experience.
