VIOOH Strengthens Brazil Presence Through Partnership with We OOH
Global programmatic DOOH platform VIOOH has announced a new collaboration with We OOH, significantly expanding access to premium digital out-of-home inventory across Brazil. The move enhances programmatic buying capabilities across key metropolitan hubs as well as regional markets.
Under the agreement, advertisers can now tap into a network of over 320 digital screens delivering more than 1.3 billion monthly impressions—accounting for roughly 5% of Brazil’s DOOH landscape. The inventory spans high-traffic urban zones and critical transit corridors, offering brands extensive reach in commercially strategic locations. Formats include roadside displays, street furniture, and large-format billboards designed for impactful, data-driven campaigns.
The billboard network alone contributes over 400 million monthly impressions, covering major cities such as São Paulo, Rio de Janeiro, Brasília, Salvador, and Fortaleza, among others. Additional formats like MUB (urban furniture) screens contribute hundreds of millions of impressions, particularly across prime districts of Brasília and major road networks in cities like Campo Grande.
Large-format Empena displays further strengthen the offering, generating tens of millions of impressions monthly. These high-impact placements are located in key areas including Brasília, Fortaleza, and Porto Alegre. Notably, a 3D Empena installation at Pontal Shopping near Beira Rio Stadium adds a premium experiential layer to the network.
Commenting on the partnership, Gavin Wilson, Global Chief Commercial Officer at VIOOH, highlighted Latin America’s rapid DOOH growth and emphasized the strategic importance of expanding in Brazil. He noted that the collaboration equips advertisers with scalable, flexible tools to engage audiences through programmatic channels.
At We OOH, leadership sees the partnership as a gateway to global demand. Marco Bulara stated that integrating with VIOOH’s platform enables international buyers to access Brazilian inventory while enhancing campaign performance through data-driven capabilities. Luís Felipe Argello (Loli) added that the collaboration elevates campaign execution by combining advanced technology with strategically positioned assets nationwide.
Through VIOOH’s platform, advertisers benefit from real-time activation, improved targeting precision, and measurable outcomes—unlocking greater efficiency across We OOH’s expansive national footprint.
About VIOOH
Founded in 2018 and headquartered in London, VIOOH operates a premium global DOOH supply-side platform connecting buyers and sellers through a unified marketplace. The company currently supports programmatic trading in over 35 markets and partners with more than 50 demand-side platforms worldwide.
About We OOH
We OOH operates one of Brazil’s largest digital billboard networks, with a presence in over 35 locations and a portfolio exceeding 350 advertising faces. The company delivers more than 1 billion monthly impressions, offering advertisers high-impact visibility across the country’s leading cities.
