Vistar Media Strengthens Singapore Presence with Strategic New Hires
Vistar Media, a leading provider of technology solutions for out-of-home advertising and part of T-Mobile Advertising Solutions, is accelerating its growth in Southeast Asia with three key hires in Singapore. The move highlights the company’s commitment to scaling programmatic digital out-of-home (pDOOH) capabilities in one of the region’s fastest-growing advertising markets.
New Leadership to Drive Growth
As part of its expansion strategy, Vistar Media has appointed:
- Haravin K as Senior Business Director
- Dawn Neca as Account Director
- Tissany Tan as Account Executive
These appointments are aimed at strengthening client relationships, improving campaign execution, and supporting the increasing demand for data-driven DOOH solutions across Southeast Asia.
Rising Demand for Programmatic DOOH
The growth of programmatic advertising in outdoor media is reshaping how brands connect with audiences. According to Kevin Smyth, Commercial Director for Southeast Asia, the region is witnessing a surge in demand for more advanced and scalable pDOOH solutions.
He emphasized that advertisers are increasingly looking for smarter ways to deliver impactful campaigns, combining high-quality creative with cutting-edge technology. This shift is enabling brands to engage audiences more effectively by targeting key moments in real-world environments.
Experienced Team to Support Market Expansion
Haravin K brings over ten years of experience in digital advertising and adtech sales, making him well-positioned to lead business growth initiatives. Dawn Neca adds strong expertise in programmatic advertising, having previously worked with global platforms like Amobee, iPinYou, and The Trade Desk. Meanwhile, Tissany Tan will focus on strengthening client partnerships and ensuring seamless campaign delivery.
Southeast Asia: A Key Growth Market
Singapore continues to serve as a strategic hub for programmatic innovation in the region. With brands increasingly adopting automated and data-driven approaches, Vistar Media is positioning itself to lead the transformation of outdoor advertising across Southeast Asia.
Conclusion
With these new hires, Vistar Media is reinforcing its regional capabilities and aligning with the growing shift toward programmatic DOOH. The expansion reflects a broader industry trend where technology, creativity, and data are converging to redefine the future of out-of-home advertising.
