Vistar Media Expands Singapore Operations with Key Hires Amid Rising DOOH Demand
Vistar Media is accelerating its growth in Southeast Asia by expanding its Singapore team with three key hires, reflecting the region’s rapidly increasing demand for programmatic digital out-of-home (pDOOH) advertising. As the DOOH landscape continues to evolve, the company has welcomed Haravin K as Senior Business Director, Dawn Neca as Account Director, and Tissany Tan as Account Executive. These appointments bring together a strong mix of expertise across programmatic advertising, adtech sales, and strategic client partnerships.
Growing Momentum in Southeast Asia’s DOOH Market
Speaking on the expansion, Kevin Smyth, Commercial Director for Southeast Asia at Vistar Media, highlighted the region’s accelerating adoption of programmatic DOOH.
He emphasized that markets like Singapore are witnessing a surge in demand for more advanced and data-driven advertising solutions. With technology and creative capabilities aligning more effectively than ever, brands are increasingly shifting towards programmatic buying to deliver impactful, moment-based campaigns.
According to Smyth, advertisers are not only seeking better targeting and measurement but also high-quality, accessible creative formats. By combining innovative technology with creative flexibility, Vistar Media aims to simplify the transition into programmatic DOOH for brands and agencies.
Leadership Talent to Drive Regional Growth
The newly appointed team members bring significant industry experience that will help scale Vistar Media’s operations in the region.
- Haravin K, stepping in as Senior Business Director, brings over 10 years of experience in digital advertising and adtech. Prior to joining Vistar Media, he played a key role at Ogury, where he led revenue growth across Southeast Asia. His earlier experience includes working with Publicis Media and Xaxis. In his new role, Haravin will focus on building strategic partnerships and driving adoption of data-led DOOH campaigns.
- Dawn Neca, now Account Director, brings nearly a decade of programmatic expertise. She has previously worked with leading platforms such as Amobee, iPinYou, and The Trade Desk. At Vistar Media, she will help brands integrate DOOH into broader omnichannel strategies and expand their global reach.
- Tissany Tan, joining as Account Executive, will support campaign execution and client partnerships. Her role will focus on ensuring brands maximize value from their pDOOH investments while contributing to the company’s regional expansion.
Building the Future of Programmatic DOOH
With these strategic hires, Vistar Media is reinforcing its commitment to the Southeast Asian market, particularly Singapore, which is emerging as a key hub for digital advertising innovation.
The company aims to not only support brands in executing more effective DOOH campaigns but also play a pivotal role in educating the market and advancing the overall ecosystem.
As programmatic DOOH continues to gain traction, Vistar Media’s growing team and technological capabilities position it strongly to lead the next phase of digital out-of-home evolution across Southeast Asia.
