VIOOH-JCDecaux Ireland Deal Opens 32% Irish DOOH to Programmatic
VIOOH has forged a strategic partnership with JCDecaux Ireland, granting programmatic buyers entry to 288 digital screens that deliver 311 million monthly viewable impressions—capturing 32% of Ireland’s DOOH market. This collaboration expands access to JCDecaux’s robust network across roadside, shopping centers, and retail spaces in key cities and regions.
Network Breakdown
The inventory breaks down into high-impact segments for versatile campaign deployment:
Roadside formats: Digipanels, Digipoles, Billboards, Digi48, and Digi96 generate 191.6 million monthly impressions in high-traffic zones.
Malls and shopping centers: iVision and MVision screens yield 91.3 million impressions amid shopper crowds.
Retail environments: Tesco stores and city-center spots add 28.1 million impressions with nationwide reach.
Coverage spans Ireland’s top urban hubs, including Dublin, Cork, Limerick, Galway, Waterford, Belfast, and Derry, ensuring broad audience penetration.
Executive Insights
“This alliance offers advertisers unmatched flexibility to engage audiences from bustling roadsides to retail hotspots,” stated Gavin Wilson, VIOOH’s Global Chief Commercial Officer. “With nearly one-third of Ireland’s DOOH now on our Trading Manager platform, brands can craft precise, real-time optimized campaigns across environments.”
Pat Mannion, Commercial Director at JCDecaux Ireland, added: “Partnering with VIOOH evolves how buyers tap our premium inventory. Their platform connects us to global demand, enabling advanced targeting and efficiency in roadside, retail, and mall activations.”
Programmatic Advantages
Buyers benefit from VIOOH’s supply-side platform, featuring enhanced targeting, real-time adjustments, and smooth integration into worldwide DOOH plans. This deal elevates campaign precision and scalability across Ireland’s dynamic media landscape. (Word count: 298)
