Screenverse-Dover Fueling DOOH Partnership Scales 4Court Media
In a move set to supercharge digital out-of-home (DOOH) advertising at gas pumps, Screenverse is teaming up with Dover Fueling Solutions to bring programmatic monetization to 4Court Media’s expanding retail media network.
Expanding DOOH Reach in U.S. Convenience Retail
Dover Fueling Solutions, a global leader in fuel and convenience retail tech, powers 4Court Media—a fast-growing DOOH network with over 12,000 digital pump screens across 1,600 U.S. locations. This partnership leverages Screenverse’s programmatic expertise to open the network to national advertisers.
The screens deliver more than one million daily ad plays, with 750+ new screens added monthly. This creates high-frequency exposure in a captive retail environment where drivers make purchase decisions.
Quotes Highlight Programmatic DOOH Potential
“We’re excited to partner with Dover Fueling Solutions to scale programmatic access across 4Court Media’s fast-growing convenience retail network,” said Daniel Fleischer, VP of supply partnerships at Screenverse. “With national reach and highly attentive audiences at the point of purchase, 4Court Media offers brands a powerful opportunity to connect in real-world moments.”
Dan Seymour, commercial partnership lead at 4Court Media, added: “Screenverse brings the programmatic expertise and demand relationships needed to unlock the full value of our rapidly expanding network, making it easier for brands to activate campaigns in one of the most consistent, high-attention environments in retail.”
Broader Impact on Gas Station Advertising
This collaboration boosts Screenverse’s presence in gas stations and convenience stores, turning fuel pumps into scalable, measurable DOOH channels. For advertisers, it means affordable access to programmatic DOOH with real-time bidding and targeted campaigns at the point of sale.
As DOOH networks like 4Court Media grow, expect more innovation in retail media, blending advanced tech with everyday consumer touchpoints.
