Icebox Network Set to Expand Across 500 Retail Locations
A strategic collaboration between Evergreen Digital Media (EDM) and Digi Point Media (DPM) is set to transform everyday retail spaces into high-impact advertising touchpoints. The partnership aims to scale the Icebox Network, a micro digital-out-of-home (DOOH) platform featuring screens installed on ice merchandisers at retail outlets.
Under this agreement, EDM will provide funding, hardware, and its content management technology, while DPM will handle deployment and on-ground operations. The initial rollout targets 500 locations across key markets in the United States.
This innovative ad format focuses on precision and timing. By placing digital screens directly on ice merchandisers in grocery stores, convenience outlets, and liquor shops, brands can connect with consumers right at the moment of purchase—when buying decisions are often spontaneous.
EDM, known for its extensive retail signage network across North America, is now expanding into niche, fixture-based media formats. The Icebox Network highlights the rise of micro-DOOH, where smaller, strategically placed screens deliver highly relevant messaging within specific in-store environments.
Instead of competing with large digital billboards, this approach leverages proximity and context to capture attention. By engaging shoppers at close range and at critical decision points, the Icebox Network offers a more targeted and effective alternative to traditional in-store advertising.
