Edge1 and Alchemy Media Join Forces to Transform the Future of Global OOH Advertising
A major shift is happening in the global Out-of-Home advertising industry. Edge1, one of the fastest-growing technology providers in the OOH and DOOH ecosystem, has announced a strategic partnership with Los Angeles-based Alchemy Media — a legendary name in outdoor advertising with roots dating back to 1969. The collaboration brings together powerful ad-tech innovation and one of the most recognizable outdoor media networks in the world, creating a partnership that could redefine how billboard advertising is managed, automated, and scaled across international markets.
From Hollywood Streets to New York Skylines
Alchemy Media is no ordinary media company.
For over five decades, the company has dominated the outdoor advertising landscape with a massive portfolio of wildposting campaigns, wallscapes, digital displays, scaffolds, and street-level billboards spread across major cities in the United States and worldwide. From the vibrant streets of Hollywood to the high-traffic avenues of New York City, Alchemy Media’s inventory has powered campaigns for some of the biggest global brands, delivering unmatched visibility and audience engagement. Now, with more than 4,000 static and digital billboard assets operating across 29 markets, the company is entering a new era of automation and intelligent media management.
Why This Partnership Matters
The outdoor advertising industry is evolving rapidly. Media owners are no longer looking for just billboard inventory management — they want real-time automation, smarter workflows, centralized operations, and scalable ad-tech infrastructure.
That’s where Edge1 enters the picture.
By integrating Edge1’s advanced OOH and DOOH technology platform into Alchemy Media’s operations, the partnership aims to modernize how outdoor advertising businesses manage campaigns, assets, reporting, and growth strategies.
The collaboration is expected to:
- Streamline billboard management processes
- Improve automation across media operations
- Enhance efficiency and scalability
- Unlock smarter business insights
- Accelerate expansion into global markets
For Edge1, this deal also represents a major leap into the North American and European advertising ecosystem.
According to Christopher Zorigian, Chief Operating Officer at Alchemy Media, the company spent nearly 18 months searching globally for the right technology partner after operating on outdated systems for more than 25 years.
That search ultimately led them to Edge1.
Instead of choosing a standard software vendor, Alchemy Media found a technology partner capable of improving productivity, enhancing operational intelligence, and supporting smarter decision-making across its advertising network.
The partnership signals a growing trend in the OOH industry, where traditional billboard companies are aggressively adopting advanced ad-tech platforms to compete in a digital-first advertising world.
Edge1 Expands Its Global OOH Footprint
For Edge1 CEO Upinder Singh, the collaboration represents far more than a business agreement — it’s a major milestone in the company’s international expansion strategy.
By combining Edge1’s technology expertise with Alchemy Media’s massive real-world media presence, the partnership creates a powerful combination of innovation, scale, and market influence.
As digital transformation accelerates across the advertising industry, alliances like this are expected to shape the future of outdoor advertising — where AI-driven workflows, automated campaign management, and smart DOOH ecosystems become the new industry standard.
One thing is clear: the global billboard industry is no longer just about physical screens and posters — it’s becoming a technology-driven media powerhouse.
