Broadsign Appoints Manuel Ameneiros to Lead LATAM Media Sales and Growth
Out-of-home (OOH) advertising technology company Broadsign has strengthened its leadership team with the appointment of Manuel Ameneiros as Head of Latin America (LATAM) Media Sales and Service. The newly created role underscores the company’s commitment to expanding its footprint and enhancing client support across the region.
In this position, Ameneiros will focus on scaling Broadsign’s operations in LATAM while building strong partnerships with agencies, advertisers, and media owners. Based in Mexico City, he will play a key role in driving adoption of advanced OOH solutions and strengthening regional market capabilities.
According to John Dolan, VP of Revenue and Partnerships, International at Broadsign, the LATAM market is witnessing rapid momentum. Growth in digital infrastructure, rising programmatic capabilities, and increasing brand interest in OOH are creating new opportunities for both buyers and media owners.
Ameneiros will also support the transition toward programmatic digital out-of-home (pDOOH), helping clients embrace data-driven, automated media buying strategies. His role will be instrumental in enabling seamless integration of OOH into broader omnichannel marketing campaigns.
With this strategic hire, Broadsign aims to accelerate innovation and unlock the next phase of OOH growth across Latin America.
