Astral’s Bondtite Brings “Lakdi ka Chumbak” Concept to Life with 3D Hoarding
Astral Limited’s adhesive brand Bondtite has launched a striking outdoor campaign that turns its core product promise into a powerful visual experience. Conceptualised and executed by Krish Communication Advertising Agency, the campaign uses a large-format 3D hoarding to highlight the brand’s wood adhesive range through the creative idea “Lakdi ka Chumbak.”
The installation features an oversized pack of Bondtite Hydra+ adhesive placed at the centre of the hoarding. Surrounding the pack are several wooden furniture pieces and chairs designed to appear as if they are being pulled toward it like a magnet. This creative illusion visually communicates the adhesive’s strong bonding capability, transforming a simple product claim into an engaging outdoor spectacle.
Adding further impact to the display is Bollywood actor and brand ambassador Ranbir Kapoor, whose image appears alongside the product pack. The bright blue background, combined with the bold “Lakdi ka Chumbak” line, ensures the message remains instantly recognizable and easy to recall even from a distance.
Through this innovative DOOH-style outdoor execution, Bondtite aims to strengthen its connection with carpenters, contractors, and trade professionals while also building wider awareness among consumers. The campaign highlights the brand’s emphasis on durability, reliability, and superior bonding performance in the wood adhesives segment.
Supported by Astral’s extensive manufacturing capabilities and distribution network, the initiative reflects Bondtite’s broader strategy to expand its market presence and boost visibility in the highly competitive adhesives industry.
