How Blinkit is Schooling Brands on Exam-Season Marketing
In the world of advertising, there’s an old saying: “Right message, right time, right place.” Usually, brands get one or two of these right. But…
OOH
Price ranges for top‑tier Canadian billboards
Recent Canada‑wide pricing data gives a good sense of how expensive the most premium sites can get. In Toronto, static billboards in strong locations typically…
UK most expensive OOH sites
In the UK, the most expensive OOH sites are concentrated in central London and a handful of high‑impact motorway and city‑centre digital towers. Here’s a…
India’s most expensive OOH sites
If you look at hard pricing plus brand demand, India’s costliest OOH is concentrated in premium pockets of Mumbai, with a few high‑value digital networks…
What makes it the world’s most expensive OOH site?
Several independent reports and media outlets identify this single Times Square screen as the priciest advertising real estate on earth, based on weekly and campaign‑period…
OAAA Launches Bold Programmatic OOH Campaign at Programmatic in Las Vegas
The Out of Home Advertising Association of America (OAAA) grabbed attention with a massive programmatic out-of-home (OOH) campaign during the Programmatic I/O conference in Las…
How UNIQLO Is Reinventing Outdoor Advertising in India
Think about the last time a billboard actually made you stop and look. Not just glance — but genuinely pause, pull out your phone, and…
AI is Revolutionizing How Businesses Buy and Sell Advertising
By Marcy Smith, Client Services at Advertising Marketplace Navigating the world of buying and selling advertising often feels overwhelming for businesses. From haggling over prices to scouting…
OOH of the Day: Melting Ads by The Magnum Ice Cream Company
Out-of-home (OOH) advertising has always relied on one simple rule: capture attention in seconds. Unlike digital ads where users may spend time reading or clicking,…
OAAA Opens Call for Entries for the 2026 OBIE Awards
The Out of Home Advertising Association of America has officially opened submissions for the 2026 OBIE Awards, widely regarded as the highest creative recognition in…