Coco Robotics Turns Delivery Fleet into OOH Media Channel During Miami F1 Weekend
Coco Robotics has launched a large-scale multi-brand out-of-home (OOH) campaign in Miami, transforming its active delivery robots into mobile advertising platforms ahead of the Formula 1 Miami Grand Prix. Over 100 robots operating daily across key areas including South Beach, Wynwood, Brickell, and Downtown Miami are now wrapped with brand creatives, effectively converting an existing delivery network into a high-frequency, street-level media channel. The campaign runs for several weeks surrounding the F1 race weekend, maximizing visibility during one of the city’s busiest periods.
The initiative features a diverse lineup of brands from multiple sectors such as technology, beverages, beauty, apparel, and media. Participating companies include NVIDIA, Coca-Cola, BYLT, Live Tinted, Leisure Hydration, Beehiiv, and VaynerMedia. Collectively, the campaign is projected to deliver millions of impressions as the robots move through high-traffic urban zones.
Coco Robotics has been operating in Miami since 2025, building a strong presence with its sidewalk delivery fleet that serves local merchants and restaurants. Covering thousands of miles across dense neighborhoods, the robots navigate alongside pedestrians at safe speeds, creating consistent, close-range brand exposure.
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By leveraging its always-on delivery infrastructure, Coco Robotics is redefining how OOH media can be deployed—offering advertisers a dynamic, scalable, and highly visible platform embedded directly into everyday city life.
