Spotify x Gorillaz Billboards Hide a Secret Treasure Hunt for The Mountain Album
Billboards? So last decade. Spotify and virtual icons Gorillaz just flipped the script with a mind-bending, fan-powered campaign promoting their new album, The Mountain. It’s not an ad—it’s a street-level treasure hunt turning London into Gorillaz’s playground.
Ditch the boring static visuals. These custom murals splash across the city, each starring a band member: 2D’s wide-eyed stare, Murdoc’s sneer, Noodle’s edge, and Russel’s chill vibe. But here’s the cool part—hidden QR codes lurk in the artwork. Scan one, and you’re in the game. Collect all four, and bam: prizes like tour tickets, exclusive merch, and signed goodies await.
https://www.instagram.com/spotifyuk/?utm_source=ig_embed&ig_rid=395e118e-b061-47b5-be10-96b180ddcfb1
This immersive twist reimagines OOH advertising as a two-way street. Fans don’t just see Gorillaz—they hunt with them, shaping the brand in real time. It’s playful, vivid, and pure Gorillaz chaos brought to London’s walls, proving interactive campaigns build die-hard loyalty.
Dropping right as The Mountain heats up, it’s a masterclass in blending digital worlds with real streets. Gorillaz fans, get hunting—your next concert pass might be staring back from a mural.
