TBZ Makes a Statement in Kochi with Giant 3D Necklace OOH Installation
TBZ – The Original, one of India’s oldest jewellery brands established in 1864, has introduced its latest bridal gold collection in Kochi with a striking outdoor activation that blends heritage with high-impact visibility.
Marking the relaunch of its MG Road store, Tribhovandas Bhimji Zaveri (TBZ) rolled out a bold OOH campaign featuring a massive 22-foot handcrafted 3D necklace mounted on a billboard. Positioned along one of Kochi’s busiest stretches, the installation stands out as one of the largest jewellery-inspired physical structures seen in India’s out-of-home landscape.
Created as an ode to traditional craftsmanship, the oversized necklace was carefully sculpted by artisans, capturing the intricate detailing synonymous with antique jewellery. Extending beyond the billboard frame, the installation transforms a conventional media space into an immersive visual spectacle, commanding attention from passersby.
Kapil Budukh, Head of Marketing at TBZ – The Original, highlighted that the campaign reflects the brand’s design-first philosophy. He noted that just as each jewellery piece is unique, the way it is presented should also stand apart—making the larger-than-life necklace and the cultural storytelling around it a natural extension of the collection.
Adding a local cultural layer, the campaign also featured a “Golden Fleet” of five custom-designed auto rickshaws, inspired by Kerala’s traditional nettipattam and motifs from the new collection. The convoy, launched from MG Road on April 18, carried leading lifestyle influencers who collectively reach over 3.4 million followers, culminating in a coordinated arrival at the TBZ store.
Nitin Rastogi, Director – Strategic Accounts at BuzzOmni, explained that the campaign was designed as an integrated, city-wide experience rather than a standard retail promotion. By combining a landmark OOH installation with mobile media and influencer engagement, the initiative aimed to turn a bridal jewellery launch into a culturally rooted, immersive brand moment that drives both recall and engagement.
