OAAA 2026: Full Agenda Out, Speakers Include Google, Zillow & UTA Leaders
The out-of-home advertising industry is gearing up for one of its most influential global events as the Out of Home Advertising Association of America (OAAA) officially unveiled the full agenda for the 2026 OOH Media Conference, scheduled to take place from May 11–13 in Dallas. With a strong focus on AI, creativity, and the evolving media landscape, this year’s conference promises to bring together some of the biggest names in advertising, technology, and brand marketing.
Industry Leaders from Google, Zillow, UTA & More Join the Speaker Lineup
The newly announced speakers include top executives from global giants like Google, Zillow, and United Talent Agency, highlighting the growing intersection of technology, media, and culture in the OOH space.
Key speakers include:
- Ranjit Raju – Head of AI Strategy, Media & Entertainment at Google
- Eric Iverson – Partner & Chief Technology Officer at UTA
- Beverly Jackson – VP, Brand & Product Marketing at Zillow
- Nick Brien – CEO of OUTFRONT Media
- Sean Reilly – CEO of Lamar Advertising
- Scott Wells – CEO of Clear Channel Outdoor
These leaders will join an already impressive lineup featuring entrepreneurs, media executives, and cultural influencers shaping the future of advertising.
Key Themes: AI, Creativity & Real-World Impact
The 2026 conference agenda is built around the biggest shifts transforming the OOH industry today:
🔹 AI & the Future of Media Distribution
A major highlight includes a deep discussion on how artificial intelligence is reshaping media planning, buying, and content delivery. Experts from Google and UTA will explore new distribution models and what they mean for brands.
🔹 Creativity Beyond Traditional Billboards
Creative leaders from agencies like Giant Spoon and Colossal Media will discuss how brands can push OOH beyond standard formats and unlock bold, high-impact storytelling.
🔹 Culture, Sports & Brand Engagement
From global sporting events to everyday fan culture, sessions will explore how brands use OOH to stay relevant, connect emotionally, and extend campaign impact beyond single moments.
🔹 Insights from Top OOH CMOs
Marketing leaders will share real-world strategies—what’s working, what’s not, and how brands are adapting to changing consumer behavior and media expectations.
🔹 CEO Roundtable: The Future of OOH
A must-watch session featuring top executives from leading OOH companies, moderated by Terence Kawaja of LUMA Partners, discussing industry growth, challenges, and opportunities ahead.
More Than Just Talks: Networking, Awards & Industry Collaboration
Beyond keynote sessions, the event will offer:
- Breakout sessions for deeper industry insights
- Exclusive networking opportunities with global leaders
- The Independents Summit
- The inaugural OAAA Honors Circle, celebrating excellence across the OOH ecosystem
This year’s theme, “The Human Medium,” emphasizes the unique ability of out-of-home advertising to create real-world connections, shared experiences, and lasting brand impact.
What OAAA Leadership Says
Anna Bager, President and CEO of OAAA, highlighted the significance of this year’s event:
“The momentum in out-of-home advertising is stronger than ever. This conference brings together leaders across marketing, media, and technology to shape what comes next for the industry.”
Why This Conference Matters for the Future of OOH
As brands increasingly look beyond digital clutter, OOH is re-emerging as a powerful medium that combines scale, creativity, and real-world presence.
The OAAA 2026 OOH Media Conference will serve as a critical platform for:
- Understanding AI’s role in advertising
- Exploring new creative possibilities
- Aligning industry leaders on future growth strategies
Final Thoughts
With participation from companies like Google, Zillow, and UTA, and a strong focus on innovation, the OAAA 2026 OOH Media Conference is set to define the next chapter of out-of-home advertising globally. For marketers, agencies, and media professionals, this is more than just an event—it’s where the future of OOH takes shape.
