hellOOH Partners With People Data Labs to Boost OOH Contact Intelligence
hellOOH has announced a strategic partnership with People Data Labs to strengthen the contact intelligence and advertiser data capabilities within its out-of-home (OOH) advertising platform.
The collaboration is expected to significantly improve contact accuracy, organizational mapping, and decision-maker identification for advertisers, agencies, and media buyers operating across the OOH industry.
By integrating People Data Labs’ extensive B2B identity infrastructure into hellOOH’s machine learning systems, the platform aims to provide OOH sales teams with deeper market intelligence and more precise prospecting tools.
The partnership comes at a time when competition for advertising budgets is increasing and OOH operators are under pressure to improve targeting and sales efficiency. Many companies still rely on disconnected CRM systems, outdated spreadsheets, and generic prospecting platforms that are not specifically designed for media sales workflows.
According to hellOOH, the future of OOH sales depends on intelligence-driven systems capable of identifying not only which brands are investing in advertising, but also the individuals responsible for making media buying decisions.
The integration with People Data Labs helps close what the company describes as the “identity gap” within the OOH ecosystem. While hellOOH has already built a large database of active and historical OOH campaign activity, the missing component was scalable identity resolution tied directly to advertisers and agencies.
People Data Labs brings one of the world’s largest standardized B2B datasets to the partnership, including billions of person records and millions of company profiles used across sales, marketing, and business intelligence platforms globally.
As part of the rollout, hellOOH users will gain access to:
- Expanded advertiser and agency contact matching
- Improved identification of key decision-makers
- Enhanced company hierarchy mapping
- Stronger outbound sales enrichment tools
- Faster prospecting for active and historical OOH advertisers
The company believes the partnership marks an important shift for the out-of-home advertising industry, where data intelligence and machine learning are becoming critical tools for revenue growth and client acquisition.
The enhanced capabilities are already being integrated into the hellOOH platform and will continue rolling out across advertiser intelligence and outbound workflow systems throughout 2026.
With this move, hellOOH is positioning itself as a next-generation intelligence platform designed to help OOH sales teams operate with more accurate data, smarter targeting, and faster access to advertising decision-makers in an increasingly competitive media landscape.
