Apar Advertisers expands Mumbai transit media portfolio with Borivali Station win
Apar Advertisers Pvt. Ltd. has strengthened its presence in Mumbai’s railway advertising landscape after securing the advertising rights for multiple outdoor media locations at Borivali railway station through a Western Railway tender.
The Mumbai-based OOH company has been awarded the contract for operating display advertisements across existing hoarding structures in and around the station premises for a three-year tenure. The agreement, executed through the Government eMarketplace (GeM) and Indian Railways E-Procurement System (IREPS), will remain valid from April 24, 2026 to April 23, 2029.
The awarded inventory spans several high-footfall commuter and circulation zones across both Borivali East and West, reinforcing the station’s importance as a key suburban transit gateway.
Advertising locations covered under the contract include the Borivali ROB Flyover corridors, Chandavarkar Lane and SV Road stretch, LT Road-facing station sites, Borivali West ticketing zone, railway colony areas in Borivali East, Surbhi Hotel junction, and multiple road-facing commuter touchpoints surrounding the station.
The portfolio features a mix of premium-format hoardings in sizes such as 20×10, 20×20, 30×20, 30×30, and a large 60×10 display unit, offering brands strong visibility across arterial roads and dense commuter traffic zones.
Borivali station continues to be one of the busiest and commercially valuable hubs on Mumbai’s suburban rail network, connecting daily commuters across the western corridor and northern suburbs of the city.
