Ogilvy has appointed Samuel Heath as its new Global Executive Creative Director for Unilever, strengthening one of the advertising industry’s most influential long-term partnerships. Based in the UK, Heath will oversee creative direction across Unilever’s global brand portfolio, including powerhouse names such as Dove, Vaseline, and Hellmann’s. He will report directly to Liz Taylor. The appointment signals Ogilvy’s continued push toward culturally driven creativity at a time when brands are increasingly expected to deliver both commercial growth and social relevance.
Taylor described Heath as a creative leader capable of turning bold ideas into emotionally resonant brand stories that connect deeply with audiences. She emphasized that his strategic thinking and creative craft would help elevate Ogilvy’s work for Unilever to new heights. For Heath, the role represents an opportunity to join one of advertising’s most celebrated client-agency relationships — a collaboration that dates back to David Ogilvy himself. Speaking about the move, Heath praised the Ogilvy-Unilever partnership for consistently producing work that not only wins awards but also reshapes culture and the advertising business itself.
Heath arrives with an impressive creative résumé built across some of the world’s most respected agencies and brands. After starting his career at Lowe Howard Spink and Fallon London, he spent more than a decade at Wieden+Kennedy London, where he helped create iconic campaigns including Lurpak’s “Adventure Awaits” and Cravendale’s memorable “Cats with Thumbs.”
He later moved to Apple in Cupertino as Global Creative Director, leading globally recognized campaigns such as “Go Time” for Apple Watch, “Unlock with a Look” for Face ID on the iPhone X, and the accessibility-focused campaign “The Greatest,” which earned an Emmy Award for Outstanding Commercial.
Across his career, Heath has collected more than 100 international creative awards, including a Cannes Grand Prix, multiple D&AD Yellow Pencils, and a One Show Best of Show honor — credentials that reinforce Ogilvy’s ambitions to continue dominating global creative rankings.
The appointment comes at a strong moment for the Ogilvy-Unilever partnership. Unilever recently ranked as the world’s top advertiser in the 2026 WARC Rankings across Creative 100, Media 100, and Effective 100 categories. Meanwhile, Dove’s long-running “Real Beauty” platform continues to stand as one of modern advertising’s most successful examples of purpose-driven marketing with measurable business impact. Industry observers see Heath’s arrival as a strategic move to maintain Ogilvy’s creative momentum while helping Unilever navigate a rapidly evolving global advertising landscape shaped by AI, platform fragmentation, and shifting consumer expectations. With Heath now leading the creative vision, expectations are high that the next chapter of the Ogilvy-Unilever partnership could produce another era of globally influential campaigns.
