Ledure Lightings Launches Bold New Campaign
NOIDA, INDIA — In a move to redefine how Indian households view interior illumination, Ledure Lightings Limited has launched a high-decibel ad film featuring Bollywood superstar and brand ambassador Ranbir Kapoor. The campaign, titled “Lights Change, Toh Vibe Change,” introduces a fresh concept to the industry: the ‘Vibe Audit.’
The Concept: Meet ‘The Vibologist’
Moving away from traditional product-centric advertisements, the film stars Kapoor as “The Vibologist,” a quirky, hyper-perceptive character who possesses the supernatural ability to “hear and feel” the emotions of inanimate objects. In the ad, Kapoor audits various living spaces, diagnosing “unhappy” rooms suffering from poor lighting.
From harsh, clinical shadows in the living room to “mood-killing” glares in the bedroom, the Vibologist identifies how neglected lighting can dampen the spirit of a home. The narrative demonstrates that while homeowners often spend a fortune on Italian marble and designer furniture, they frequently overlook the one element that ties it all together: the light.
A Strategic Shift: From Products to Emotions
According to Ankit Gupta, Director of Ledure Lightings, this campaign marks a pivotal shift in the brand’s storytelling strategy.
“Lighting plays a crucial role in giving a space the right character and identity, yet it remains the most ignored part of home planning. With ‘Lights Change, Toh Vibe Change,’ we are moving beyond just selling LEDs; we are connecting emotionally with consumers to show how light dictates the atmosphere of their lives.”
Beyond the Bulb: The Tech Factor
The ad film showcases Ledure’s extensive range of modern solutions, including:
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Accent Lights: To highlight decor and textures.
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Profile Lights: For sleek, architectural definition.
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Mood-focused LED Solutions: Adjustable lighting designed for different times of the day.
The campaign highlights that Ledure’s products aren’t just about brightness; they are about energy efficiency, ease of installation, and high CRI (Color Rendering Index) to ensure that the colors of your home look as natural as possible.
Industry Impact
As the lighting market in India becomes increasingly lifestyle-driven, Ledure’s “Vibe Audit” aims to spark a cultural conversation. By leveraging Ranbir Kapoor’s mass appeal and comedic timing, the brand hopes to transform lighting from a functional after-thought into a primary design priority.
The campaign is currently rolling out across television, digital platforms, and social media, inviting consumers to perform their own “vibe audits” at home.
