The Outdoor Media Association (OMA) and its members have teamed up to support healthier eating habits across Australia by donating $12.5 million worth of outdoor…
Tourism and Events NT has launched a striking new outdoor advertising blitz, and it’s throwing out the traditional travel playbook. Created by agency KWP and…
Pantene has just taken transit advertising to a whole new level. The hair care giant completely transformed one of Singapore’s busiest underground walkways into a…
NZ Post has rolled out a new hyperlocal out-of-home (OOH) advertising campaign across New Zealand, designed to help customers quickly locate their nearest post shop…
The scenes outside Swatch stores around the world this month looked less like a luxury watch launch and more like a sneaker drop festival. Crowds…
Luxury fragrance brand KAYALI has taken over some of Italy’s most iconic cityscapes with a visually striking DOOH and OOH campaign for its new Eden…
The future of Out of Home (OOH) advertising will depend on how quickly the industry adapts to AI-driven media planning and automation, according to industry…
Mumbai’s streets just got a whole lot sweeter. Ice cream brand HOCCO has launched a fun and interactive out-of-home (OOH) campaign called the “HOCCO Cab…
South Indian Bank has launched a large-scale transit advertising campaign across the Mumbai Metro network to boost its visibility and connect with millions of daily…
Mumbai’s traffic noise has become part of daily life — endless honking, impatience, and chaos at every signal. But Mumbai Police found a brilliantly simple…