Lurpak has launched 3D OOH campaign in London
Lurpak has launched a visually explosive 3D OOH campaign in London to spotlight its latest Chilli & Garlic flavour, transforming outdoor advertising spaces into fiery…
OOH
RoshanSpace Brandcom Continues as Title Sponsor of OAA 2026 for Fifth Consecutive Year
RoshanSpace Brandcom Pvt. Ltd. has announced its return as the Title Sponsor of OAA 2026, marking the fifth consecutive year of its association with the…
Smarter OOH Planning Delivers Stronger ROI, New Analytic Partners Study Reveals
A new study by Analytic Partners has highlighted how smarter Out-of-Home (OOH) advertising strategies are helping brands achieve stronger returns on investment (ROI) and long-term…
Brings the Spirit of Hajj to Saudi Arabia’s Digital Outdoor Screens
As millions of hearts across the world turn toward Makkah during the sacred season of Hajj, Saudi Arabia-based outdoor advertising company Rotana Signs is using…
ZILO Launches Emotional OOH Campaign Around a Real Shopping Fear
Mumbai’s streets are wearing a new shade this month — green. Not because of another flashy sale or celebrity campaign, but because fashion startup ZILO…
OOH of the Day: Paramount+ Ignites Waterloo Station With Fiery Dutton Ranch COOH Activation
Paramount+ has unveiled a bold new Creative Out-of-Home campaign at Waterloo Station to celebrate the launch of Dutton Ranch, delivering one of the most immersive…
Top OOH Advertising Agencies in Singapore
Singapore has become one of Asia’s most advanced advertising markets, especially in the Out-of-Home (OOH) industry. From iconic digital billboards on Orchard Road to immersive…
How to Incorporate OOH Advertising Into a Digital Campaign Successfully
In today’s marketing landscape, brands are no longer choosing between digital advertising and Out-of-Home (OOH) media. The smartest campaigns are blending both worlds together. From…
OOH of the Day: OpenTable’s Emotional Receipt Billboard
In one of the most emotionally powerful Out-of-Home campaigns of the year, OpenTable has transformed the invisible labour of motherhood into a massive public installation…
New OAAA Study Shows OOH Delivers Higher Ad Performance
A new industry study released by the Out of Home Advertising Association of America in partnership with Kochava is reinforcing the growing importance of out…